Farmley - Senior Manager - Modern Trade

Role : Senior Manager, Modern Trade

Location : Noida Head Office

Industry Preference : FMCG / CPG

Job Overview :

We are looking for a dynamic and result-oriented Senior Manager Modern Trade to lead strategic account management and drive business growth across key modern trade partners. The ideal candidate should possess strong expertise in sales planning, P&L management, stakeholder management, and modern trade operations with a strong understanding of market dynamics and execution excellence.

Key Responsibilities :

Account Management :

- Drive and execute annual business plans aligned with quarterly growth objectives.

- Monitor, analyze, and report sales performance, category growth, and market trends.

- Build and maintain strong relationships with key stakeholders including Store Managers, Team Leaders, and Category Managers.

- Negotiate promotional plans, pricing strategies, and trade agreements to maximize profitability and market share.

Distribution & Execution :

- Collaborate closely with trade teams to strengthen in-store execution and brand visibility.

- Monitor inventory levels and coordinate with logistics teams to ensure stock availability and avoid stockouts.

- Ensure optimal product placement across modern trade outlets to enhance brand recall and sales throughput.

- Track competitor activities, industry trends, and customer feedback to identify growth opportunities.

Cross-functional Collaboration :

- Work closely with internal teams including Marketing, Finance, Supply Chain, and Operations for seamless execution of business plans.

- Coordinate with supply chain teams to ensure timely deliveries and fulfilment of customer requirements.

Reporting & Receivables :

- Manage account receivables and ensure timely collection of payments.

- Maintain accurate documentation and reporting for all assigned accounts.

Desired Skills & Competencies :

- Strong organizational and multitasking abilities with experience managing multiple accounts simultaneously.

- Advanced proficiency in Microsoft Excel will be an added advantage.

- Excellent communication, negotiation, and stakeholder management skills.

- Strong ownership mindset with high accountability and execution focus.

- Ability to adapt quickly in a fast-paced and dynamic environment while delivering solution-oriented outcomes.