FarMart - Sales Manager

Job Title: Sales Manager

Location: Bangalore

Company Overview:

FarMart Pantry is on a transformative journey to build a powerful presence in the consumer brands space. With aggressive expansion plans and a clear vision to dominate the General Trade segment, we are looking for driven professionals who can lead from the front. Join us in shaping a high-growth, high-impact brand with deep market penetration and sustainable scale.

Role Overview:

We are hiring a Senior Sales Manager to drive and lead General Trade sales operations in Bangalore. The ideal candidate brings proven expertise in FMCG sales and distribution, a strong track record of achieving revenue targets, and the ability to build and manage a sales infrastructure from the ground up.

Key Responsibilities (KRAs):

- Achieve and exceed monthly, quarterly, and annual sales and GMV targets in the assigned territory

- Build, manage, and scale a robust distribution and retail network across Bangalore

- Lead the recruitment, onboarding, and performance management of a high-performing sales team including Sales Representatives (SRs)

- Drive full territory coverage, ensuring maximum outlet reach and brand visibility

- Strategize and implement trade marketing initiatives and local sales activations

- Monitor and improve secondary sales performance and distributor ROI

- Conduct regular market visits to assess competition, gather insights, and take corrective actions

- Ensure timely collections and maintain strong control on credit cycles and outstanding receivables

- Collaborate closely with cross-functional teams (marketing, supply chain, finance) to align business objectives

- Analyze sales data, prepare forecasts, and report performance metrics to leadership

- Act as a key representative of the brand in distributor and retail forums

Required Skillsets:

- 3 - 5 years of proven experience in General Trade sales within the FMCG or Consumer Goods industry

- Demonstrated success in handling Bangalore or similar metro markets

- Strong leadership and team management capabilities

- Excellent distributor handling, territory planning, and route-to-market development experience

- Strong understanding of retail sales dynamics and market intelligence

- Exceptional communication, negotiation, and stakeholder management skills

- Data-driven mindset with proficiency in tracking performance metrics and KPIs

- Bachelor's/Masters degree in Sales, Marketing, or Business Management