FanTV - Growth Marketing Manager

Key Responsibilities

- Own end-to-end growth funnel: acquisition, activation, retention, and referral

- Plan and execute performance marketing campaigns across channels (Google, Meta, LinkedIn, etc.)

- Design and run A/B experiments to improve conversion rates and user engagement

- Analyze campaign performance and user behavior to identify growth opportunities

- Collaborate with product, design, and engineering teams to optimize user journeys

- Build and optimize landing pages, funnels, and messaging for different user segments

- Manage marketing automation tools and lifecycle campaigns (email, push, CRM)

- Track and report on key growth metrics (CAC, LTV, conversion rates, ROI)

- Identify and test new growth channels and partnerships