FanTV - Growth Marketing Manager

Growth Marketing Manager

- Own end-to-end growth funnel: acquisition, activation, retention, and referral

- Plan and execute performance marketing campaigns across channels (Google, Meta, LinkedIn, etc.)

- Design and run A/B experiments to improve conversion rates and user engagement

- Analyze campaign performance and user behavior to identify growth opportunities

- Collaborate with product, design, and engineering teams to optimize user journeys

- Build and optimize landing pages, funnels, and messaging for different user segments

- Manage marketing automation tools and lifecycle campaigns (email, push, CRM)

- Track and report on key growth metrics (CAC, LTV, conversion rates, ROI)

- Identify and test new growth channels and partnerships

- 0-3 years of experience in growth marketing, performance marketing, or similar roles

- Strong analytical mindset with experience using tools like Google Analytics, Mixpanel, Amplitude, etc.

- Hands-on experience with paid acquisition channels (Google Ads, Meta Ads, LinkedIn Ads)

- Experience with A/B testing and experimentation frameworks

- Familiarity with marketing automation tools (HubSpot, WebEngage, Clevertap, etc.)

- Basic understanding of product funnels and user behavior analytics

- Ability to work cross-functionally and in fast-paced environments