FanTV - Growth Marketing Manager

Key Responsibilities:

- Own end-to-end growth strategy across acquisition, activation, retention, and conversion

- Design and run growth experiments (A/B tests, funnel optimization, landing page tests)

- Drive performance marketing across paid channels (Google, Meta, LinkedIn, etc.)

- Work closely with product and tech teams to improve onboarding and user journeys

- Analyze funnels, cohorts, and user behavior to identify growth opportunities

- Optimize CAC, LTV, conversion rates, and retention metrics

- Build and scale referral, lifecycle, and retention campaigns (email, push, in-app)

- Collaborate with content, SEO, and brand teams for organic growth initiatives

- Track, report, and present growth metrics to leadership

Required Skills & Qualifications:

- Proven experience in growth marketing, performance marketing, or product marketing

- Strong analytical skills with hands-on experience using tools like:

1. Google Analytics / Mixpanel / Amplitude

2. Google Ads, Meta Ads, LinkedIn Ads

- Deep understanding of funnels, attribution, and experimentation frameworks

- Ability to work with data and convert insights into action

- Experience managing budgets and optimizing ROI

- Strong communication and stakeholder management skills