FAMY Group - Manager - Performance Marketing

We are hiring Performance Marketing person for our Personal & Skincare company - Ghar Soaps at Pune & below is the job role.

Role Overview:

The Performance Marketing Role - Meta Ads / Google Ads will be responsible for planning, executing and optimizing performance marketing campaigns across Meta and Google platforms (Search, Display, YouTube and Shopping). The ideal candidate will have a strong analytical mindset, a deep understanding of digital marketing funnels, and hands-on experience in driving measurable ROI through paid media campaigns.

Key Responsibilities: -

- Develop, manage, and optimize paid media campaigns across Meta / Google Search, Display, YouTube, and Google Shopping .

- Plan and execute campaigns aligned with business goals-customer acquisition, retention, and revenue growth .

- Continuously monitor campaign performance metrics such as CTR, CPC, CPA, ROAS and conversion rates to maximize ROI.

- Conduct A/B testing of ad creatives, landing pages, and targeting strategies to improve performance.

- Collaborate with creative and content teams to ensure effective ad messaging and visual consistency.

- Analyse campaign performance reports, derive insights, and make data-driven optimizations.

- Stay updated on new features, algorithm changes, and best practices in Meta Ads/ Google Ads and analytics tools .

- Work closely with internal stakeholders to align campaigns with seasonal collections, promotions and marketing objectives.