FAMY Group - Brand Manager

Key Responsibilities

1. Brand Strategy & Identity

- Drive overall brand strategy, positioning, and tonality.

- Maintain brand guidelines across all consumer touchpoints.

- Conduct category analysis and uncover consumer insights.

2. Product Launch Management

- Lead product launch strategy, GTM planning, positioning, and pricing alignment.

- Collaborate with R&D, Design, Supply Chain, and Sales.

- Monitor launch performance and optimize post-rollout.

3. Campaign Creation & Execution

- Conceptualize and execute digital + offline campaigns.

- Brief, coordinate, and manage creative agencies.

- Own brand storytelling, monthly content calendars, and campaign KPIs.

4. Cross-Functional Collaboration

- Work closely with Growth, Performance Marketing, Marketplace, and Retail teams.

- Align with PR, influencers, and social media teams for amplification.

5. Brand Tracking & Insights

- Monitor brand health, competition, and market trends.

- Conduct consumer research and derive actionable insights.

- Present brand performance and recommendations to leadership.