About FAE Beauty:

FAE Beauty (Free And Equal) is a new-age, inclusive beauty brand built for Indian skin tones, lifestyles, and voices. As a digital-first D2C company, were redefining beauty with shade diversity, innovative formulations, honest, authentic communication.

Job Overview:

The D2C Growth Manager will be responsible for complete P&L ownership. You will be responsible for driving customer acquisition, revenue growth, and performance optimisation across all direct-to-consumer channels. The role focuses on managing performance marketing through agency, campaign execution, and continuous experimentation to improve conversion and retention.

Key Responsibilities:

1. D2C Revenue Growth:

- Own revenue targets for D2C channels including website and performance-driven acquisition platforms

- Plan and execute growth strategies to improve traffic, conversion rate, and repeat purchase metrics

- Monitor daily, weekly, and monthly sales performance and take corrective actions where required

2. Performance Marketing Management:

- Manage paid acquisition channels such as Meta, Google, and other performance platforms

- Track campaign performance, optimize ROAS, CAC, and conversion metrics

- Work closely with creative and brand teams to ensure campaign creatives align with performance goals

3. Funnel and Conversion Optimization:

- Analyze website funnel performance including landing pages, checkout, and subscription journeys

- Identify drop-off points and implement A/B testing initiatives to improve conversions

- Coordinate with tech, product, and design teams for implementation of growth experiments

4. Data Tracking and Reporting:

- Maintain dashboards for traffic, revenue, CAC, LTV, and campaign performance

- Generate periodic performance reports and present insights to leadership

- Use analytics tools to identify growth opportunities and improvement areas

5. Cross-Functional Coordination:

- Collaborate with brand, operations, and supply teams to align growth campaigns with inventory and business priorities

- Ensure smooth execution of promotional campaigns, launches, and seasonal growth initiatives

Qualifications and Experience:

- Strong understanding of D2C business metrics such as CAC, LTV, ROAS, conversion rate

- Hands-on experience with performance marketing platforms (Meta Ads, Google Ads)

- Analytical mindset with strong data interpretation skills

- Ability to plan, execute, and optimize growth experiments

- Strong ownership and execution capability

- At least 3-5 years of experience in D2C growth, performance marketing roles

- Experience working in consumer brands

- Bachelors degree in marketing, business, or related field