Facile Info-Serv - Ads Expert

Job Description:

This role involves developing and executing programmatic ad campaigns, optimizing ad performance, and driving impactful results across multiple channels.

Key Responsibilities:

- Collaborate with internal teams to set campaign goals, strategies, and KPIs.

- Monitor and adjust campaigns in real-time to ensure optimal performance and ROI.

Data Analysis and Optimization:

- Optimize campaigns based on performance metrics, audience insights, and industry best practices.

- Conduct A/B testing and other experiments to improve ad effectiveness and efficiency.

Strategy and Planning:

- Utilize data to inform targeting strategies and audience segmentation.

- Stay updated with industry trends, technologies, and best practices to continuously refine strategies.

Platform Management:

- Negotiate contracts and manage budgets to ensure cost-effective ad spend.

Reporting and Communication:

- Communicate insights and recommendations to stakeholders in a clear and actionable manner.

- Collaborate with cross-functional teams, including creative, analytics, and account management, to drive integrated marketing efforts.

Compliance and Best Practices:

- Implement and uphold best practices for data privacy and security.

Qualifications:

- Proven experience in programmatic advertising, with a strong understanding of DSPs, SSPs, and ad exchanges.

- Proficiency in programmatic ad platforms and tools (e.g., DV360, The Trade Desk etc.)

- Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Google Tag Manager, Tableau, Excel etc.)

- Excellent communication skills and the ability to present complex data in an understandable manner.

- Experience with campaign management, optimization, and performance analysis.

- Familiarity with industry trends, ad tech innovations, and digital marketing strategies.

- Ability to work independently and manage multiple projects simultaneously