FableStreet Reviews by Employees

Who we are: FS Life is a group of homegrown brands that are thoughtful, and relevant, and solve unmet apparel and lifestyle needs for modern Indian women. It was launched in September 2016 with FableStreet, a premium western wear brand focused on providing the best fits for the Indian women. It has now evolved into a multi-brand organization with Mikoto - a sterling silver and semi-precious jewelry brand, which caters to women's need for high-quality jewelry at affordable prices, and Marigold - an ethnic, Indo-western brand reimagining traditional clothing for the woman of today. Who we want: - We are looking for a sharp, creative, and high-on-energy person to head branding for one of our brands. The person should be a self-starter and should be able to take full ownership of the entire branding effort for the brand. - The role offers significant growth potential along with tremendous learning opportunities and exposure across all facets of the business. Role and Responsibilities: 1. Define the overall brand strategy and positioning and ensure all communication and marketing activities are aligned with that 2. Understand the target audience and build a strong brand connection, through ATL & BTL campaigns and partnership 3. Drive marketing efforts, amplify on-ground activities & generate buzz through PR strategies 4. Understand key business metrics to drive, dive deep into root causes & address relevant opportunities/weaknesses through innovative marketing programs. 5. Industry landscape assessment and competitor analysis, along with monitoring brand health and brand share Qualifications and Skills: 1. 3 - 5 years of marketing experience in brand management / social media 2. Proven track record of building consumer brand(s), along with good networks in marketing/branding / PR space 3. Strong expertise and understanding of all types of online and offline marketing campaigns 4. Strong communication skills 5. Passion for apparel and fashion is a big plus 6. Candidates from premier institutes will be preferred

Gurgaon/Gurugram

FableStreet - Brand Strategist 

Job Description for FableStreet - Brand Strategist  in FABLE STREET LIFESTYLE SOLUTIONS PRIVATE LIMITED in  Gurgaon/Gurugram for (4-5) years of experience. Apply Now!