About us: We are brand of budget chains of Hotels in India dealing in 3 start properties. We are well funded, having total 35M$ of funding from top VCs like Goldman Sachs and Accel Partners. In around 3 years only we have expanded in more than 35 cities with 300+ hotels. We are based out of Gurgaon and your job location would be at Corporate Office Gurgaon. Conceptualized in 2014, we are full stack hotel chain as we are handling our operations and technology both in-house as Amazon and Uber do to meet high-quality demands. Our core backend is running in Real Time for Pricing, booking, inventory control etc. through Algorithms. Our ops are fully tech-enabled from reception handling, hotel auditing to rooms check in and checkouts. We use technology to help improve the customer experience while at the same time reducing the cost to the company. Roles &amp; Responsibilities. 1. Develop the annual marketing budget and calendar (plan), by directly consulting to CMO and Regional Heads 2. Manage brand delivery and consistency across all communication channels and platforms; Nurture the relationship with local external creative and media agencies, and in collaboration with marketing department to develop innovative and efficient mass media plans driving Device, Channels and other non-conventional mediums. 3. Liaison with all stakeholders to ensure campaigns are executed on time and on budget 4. Create briefs for agencies, Project manage 360- campaigns, compare and negotiate vendor costs 5. Execute all ATL and BTL activities for brand, both online and offline 6. Oversee all aspects of creative collaterals &amp; complete QC of any AW's sent for printing or processing 7. Manage marketing budget and optimize use across marketing communication mix 8. Track and monitor budget use; Measure and report performance against goals &amp; ROI for all marketing activity 9. Maintain Brand Value; Ensure there is no negative impact on the brand and proactively build brand 10. Create a Brand Manual or Design guidelines; Ensure all creative collateral adheres to brand ethos &amp; guideline 11. Generate consumer insights &amp; conduct competitive analysis of fashion industry trends periodically 12. Develop a clear social media strategy for the brand, appropriate to each medium 13. Improve brand quotient; Revitalize an iconic brand by making it relevant to the new-age customer 14. Manage Fabhotels entire digital presence - ideate, oversee execution and QC all creative collateral across social media (Facebook, Instagram, Twitter etc), website, search / Google and mailers 15. Build a strong brand experience for the customer by constantly coming up with innovative and effective customer-centric initiatives, loyalty program, Omnichannel activations, gamification, offline events etc 16. Reach new audiences by revitalizing the brand and adopting a creative and innovative approach. Competency and Skills Required 1. 5+ years in marketing for consumer-facing brands 2. Deep understanding of ATL, BTL 3. Experience working closely with local external creative and media agencies 4. Bachelors or Master's Degree in Marketing or related field 5. Experience with digital marketing Ansh Joshi Talent Acquisition Team

Gurgaon/Gurugram

Haryana

FabHotels - Brand Manager  

Job Description for FabHotels - Brand Manager   in Casa2 Stays Pvt. Ltd. in  Gurgaon/Gurugram Haryana for (5-8) years of experience. Apply Now!