Fabel Services - Head - Performance Marketing - PPC/Paid Media

Key Responsibilities:

- Develop and execute comprehensive PPC strategies to achieve ambitious growth targets.

- Lead, mentor, and grow the PPC team, fostering a culture of excellence and innovation.

- Oversee and optimise paid search campaigns across Google Ads, Bing Ads, and social media platforms such as Meta and Progmatic.

- Conduct market research and competitor analysis to identify new opportunities and stay ahead of trends.

- Drive improvements in ROAS, reduce CPA, and scale paid media's contribution to overall revenue.

- Collaborate with cross-functional teams to align PPC with broader marketing and business goals.

- Utilise advanced analytics tools (Google Analytics, SEMrush, etc.) to inform data-driven decisions and reporting.

What We're Looking For:

- 10 - 15 years of hands-on PPC management experience, ideally with UK or international e-commerce exposure.

- Proven track record of driving growth, optimising campaigns, and leading high-performing teams.

- Master's degree in marketing, Business, or related field (MBA/PGDM preferred); Google Ads or similar certifications a plus.

- Deep expertise in Google Ads, Bing Ads, social media advertising, and PPC tools.

- Strong analytical, leadership, and communication skills.

- Experience working with global teams and adapting strategies for different markets.