Fabel Services - Head - Performance Marketing

Head - Performance Marketing

Job Description :

About Us :

Join a fast-growing UK-based e-commerce leader expanding its global footprint with a dynamic team in India. We are passionate about innovation, data-driven marketing, and delivering exceptional customer experiences. As we scale, we are looking for a visionary Head of PPC to drive our paid media strategy and lead our talented Indian team.

Why Join Us :

- International Exposure : Work closely with UK and global teams, shaping campaigns for a leading e-commerce brand.

- Leadership Opportunity : Build, mentor, and inspire a high-performing PPC team in India.

- Cutting-Edge Tools : Leverage the latest in PPC technology, analytics, and automation.

- Career Growth : Be at the forefront of digital marketing innovation with clear pathways for advancement.

- Flexible Work Culture : Enjoy a supportive, collaborative, and flexible work environment.

Role & Responsibilities :

- Develop and execute comprehensive PPC strategies to achieve ambitious growth targets.

- Lead, mentor, and grow the PPC team, fostering a culture of excellence and innovation.

- Oversee and optimize paid search campaigns across Google Ads, Bing Ads, and social media platforms such as Meta and Pragmatic

- Conduct market research and competitor analysis to identify new opportunities and stay ahead of trends.

- Drive improvements in ROAS, reduce CPA, and scale paid medias contribution to overall revenue.

- Collaborate with cross-functional teams (UK & India) to align PPC with broader marketing and business goals.

- Utilize advanced analytics tools (Google Analytics, SEMrush, etc.) to inform data-driven decisions and reporting.

What We're Looking For :

- 10 - 15 years of hands-on PPC management experience, ideally with UK or international e-commerce exposure.

- Proven track record of driving growth, optimizing campaigns, and leading high-performing teams.

- Masters degree in marketing, Business, or related field (MBA/PGDM preferred); Google Ads or similar certifications a plus.

- Deep expertise in Google Ads, Bing Ads, social media advertising, and PPC tools.

- Strong analytical, leadership, and communication skills.

- Experience working with global teams and adapting strategies for different markets.

Benefits :

- Competitive salary

- International travel opportunities

- Professional development

- Collaborative, inclusive, and innovative culture