Fabel Services - Head - Content

Head of Content

Job Description :

About Us :

Join a fast-growing, UK-based e-commerce brand expanding its global footprint! We are passionate about delivering exceptional online experiences and are looking for a visionary Head of Content to lead our content strategy from our India office. This is a unique opportunity to shape the voice of a leading UK brand and drive impact across international markets.

Why Join Us :

- Global Leadership : Take ownership of content strategy for a UK market leader, collaborating with talented teams across India and the UK.

- International Exposure : Work on campaigns and content that reach millions of UK consumers, gaining deep insights into British e-commerce trends.

- Growth & Innovation : Be at the forefront of digital content, leveraging the latest tools and data-driven strategies.

- Collaborative Culture : Thrive in a diverse, inclusive, and supportive environment that values creativity and results.

Role & Responsibilities :

- Lead and execute the end-to-end content strategy aligned with commercial and brand objectives for the UK market.

- Define and maintain a consistent, engaging brand voice across all digital touchpoints (website, product pages, banners, emails, social media, influencer campaigns, and more).

- Oversee content creation and optimisation for :

1. Product detail pages, category pages, landing pages, and promotional campaigns

2. Email marketing, SMS, push notifications

3. Social media, influencer briefs, and paid creatives

- Drive organic growth through SEO-led content strategies and collaborate with performance marketing on paid campaigns and conversion rate optimization.

- Work closely with cross-functional teams (performance marketing, CRM, design, UX, product, merchandising, procurement, and operations) to align content calendars with UK sales cycles, seasonal events, and product launches.

- Ensure all content complies with UK advertising standards, consumer protection, and data/privacy norms.

- Stay updated on UK market trends, customer expectations, and competitor activity to keep our content fresh and relevant.

What We're Looking For :

- 8 - 10 years of experience in content leadership roles, preferably in e-commerce or digital marketing.

- Strong understanding of UK consumer behaviour, British English, and e-commerce best practices.

- Proven ability to lead teams, manage multiple projects, and deliver results in a fast-paced environment.

- Experience with SEO, analytics, and data-driven content optimisation.

- Excellent communication, collaboration, and stakeholder management skills.

- MBA/PGDM in International Business, Marketing, or related field preferred.

What We Offer :

- Competitive compensation and benefits

- Opportunity to work with a global brand and international teams

- Professional development and learning opportunities

- A culture that celebrates innovation, diversity, and growth

Ready to shape the future of e-commerce content Apply now and join our journey!

Education :

- PG : Any Postgraduate, MBA/PGDM in Any Specialization