Expertrons - Assistant Vice President - Product Marketing - Scale100x.ai

Description:

Company: Expertrons. Job Title: Product Marketing Manager. Location: Mumbai Work from Office.

Experience: 6-10 years.

About the company Scale100x.ai. We are the worlds first AI-powered growth accelerator helping consumer brands scale through partner-led expansion. Founded by IIT Bombay alumni and serial entrepreneurs behind Expertrons, the team has built and exited ventures to public listed companies and scaled 300+ franchise networks across sectors. We support high-potential brands by building 100+ outlets or partners annually, leveraging AI-driven sales, marketing, and operational execution, driving profitability through data-led processes, assisting with fundraising, investor relations, and IPO preparedness, and providing a proprietary AI-based scalability score to guide long-term growth.

In the last year, weve driven growth across EV, F&B, Retail, Salon, EdTech, Play Areas, and more including enabling a partner brand to raise $5.4M in Series A. We are now expanding our team to build the next generation of high-growth consumer brands in India and globally. If you want to work at the intersection of AI, growth, franchising, and venture building, Scale100x.ai is the place to be.

Founded by IIT Bombay alumni Vivek Gupta and Jatin Solanki, 100X Growth Partners brings together deep industry expertise and a successful track record of scaling brands across sectors. Our mission is simple yet impactfulto drive rapid and profitable growth through franchising. From developing customized franchise models to providing full-spectrum support across marketing, recruitment, legal, and operational execution, we ensure our partners are set up for long-term success.

About the Role:

- We are seeking an experienced and data-driven AVP Product Marketing to lead our marketing automation, performance, and media marketing initiatives. The ideal candidate will be responsible for designing and executing end-to-end marketing strategies that drive awareness, engagement, and conversions - seamlessly integrating lead generation, CRM, and sales funnel optimization.

Key Responsibilities:

Marketing Automation & Funnel Management:

- Develop and implement automation workflows across platforms (HubSpot, Zoho, Salesforce, etc.) to streamline lead nurturing.

- Build and manage the lead-to-sales funnel ensuring smooth MQL SQL Conversion journey.

- Monitor and optimize conversion rates at each stage of the funnel.

Performance & Media Marketing:

- Lead performance marketing across digital channels (Google Ads, Meta, LinkedIn, etc.) with a strong focus on ROI and CAC optimization.

- Drive media marketing campaigns online and offline to enhance product visibility and brand reach.

- Collaborate with creative, product, and analytics teams to deliver impactful campaigns.

CRM & Data Analytics:

- Leverage CRM tools to manage customer lifecycle, segmentation, and personalized communication.

- Analyze campaign performance, lead quality, and user behavior to guide strategic decisions.

- Maintain and improve database hygiene and campaign attribution accuracy.

Cross-Functional Collaboration:

- Partner with sales and product teams to align marketing objectives with business outcomes.

- Develop go-to-market strategies for new product launches.

- Manage internal and external stakeholders to ensure consistent messaging and performance tracking.

Key Skills & Competencies:

- Hands-on experience with marketing automation tools (e.g., HubSpot, Zoho, Salesforce Marketing Cloud).

- Strong understanding of digital performance metrics, analytics tools (Google Analytics, Data Studio, etc.).

- Proficiency in managing multi-channel campaigns (Search, Social, Display, Email, Affiliate).

- Deep understanding of CRM systems and lead funnel dynamics (MQL SQL Conversion).

- Excellent analytical, problem-solving, and communication skills.

Qualifications:

- Bachelors degree in Marketing, Business, or a related field (MBA preferred).

- 7-10 years of experience in Product Marketing, Growth, or Digital Marketing roles.

- Proven record of driving measurable growth through data-driven marketing strategies.

Why Join Us:

- Opportunity to lead data-driven marketing initiatives for a high-growth product.

- Collaborate with a dynamic team driving innovation and measurable impact.