Description:

About the Role:

Exly is looking for an experienced and data-driven Media Buyer Specialist to lead full-funnel performance marketing initiatives across Meta and Google platforms.

The ideal candidate has hands-on expertise in managing large-scale budgets, optimizing campaigns for efficiency and scale, and delivering measurable business outcomes for clients.

This is a high-impact role for someone who thrives in fast-paced agency environments and is passionate about performance marketing analytics, funnel strategy, and client success.

Key Responsibilities:

Campaign Strategy & Execution:

- Plan, execute, and optimize high-performing campaigns across Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).

- Align campaign strategies with client KPIs including CPL, CAC, ROAS, and conversion targets.

- Build and manage full-funnel advertising strategies across awareness, consideration, and conversion stages.

Budget Management:

- Manage, scale, and optimize 6-7 figure monthly advertising budgets.

- Continuously track pacing, cost efficiency, and budget utilization to meet campaign objectives.

Performance Optimization:

- Conduct A/B tests on creatives, audiences, placements, and bidding tactics.

- Use analytics to identify performance gaps and implement corrective optimizations.

- Collaborate with creative and analytics teams to ensure all campaign elements are aligned and performance-driven.

Client Management & Communication:

- Serve as a strategic partner to clients, providing insights, recommendations, and performance updates.

- Maintain strong client relationships with a focus on transparency, trust, and measurable impact.

- Present weekly and monthly performance reports with actionable insights.

Cross-functional Collaboration:

- Work closely with strategy, creative, product, and analytics teams to ensure cohesive and effective campaign execution.

- Provide inputs for creative development based on insights, performance trends, and platform best practices.

Reporting & Insights:

- Prepare comprehensive reports detailing campaign performance, trends, and optimization recommendations.

- Translate complex data into clear, actionable insights for both internal teams and clients.

Market & Trend Analysis:

- Stay up to date with the latest advertising tools, platform updates, and best practices across Meta and Google ecosystems.

- Identify opportunities to incorporate new strategies, formats, and innovations into campaigns.

Required Skills & Qualifications:

- Experience: 2-5 years of hands-on media buying experience in a digital marketing agency.

- Platform Expertise: Advanced proficiency with Meta Ads Manager and Google Ads (Search, Display, YouTube).

- Analytical Abilities: Strong capacity to analyze data, interpret results, and make data-driven decisions.

- Funnel Expertise: In-depth understanding of marketing funnels and full-funnel campaign execution.

- Client Management Skills: Excellent communication and presentation skills with experience managing client expectations and driving outcomes.

- Attention to Detail: Strong operational discipline, accuracy, and execution rigor.

- Problem-Solving: Ability to troubleshoot campaign challenges quickly and effectively.

- Agency Experience: Mandatorymust be comfortable working in a fast-paced, performance-driven agency ecosystem