Executive - Performance Marketing

Description:

Title - Performance Marketing Executive

Location - Mumbai

Experience - 2-3 years

Work Mode - Work From Office

Must Haves

- Google Adwords

- PPc

- Meta ads

Key Responsibilities:

- Plan, execute, and optimize PPC campaigns on Google Ads, Meta Ads, and other digital platforms.

- Manage search, display, video, and shopping campaigns to achieve performance targets (ROI, CPL, CPA, ROAS).

- Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.

- Analyze data from Google Analytics, Google Ads, and other tracking tools to monitor campaign results and user behavior.

- Collaborate with design and content teams to create engaging ad creatives for social media and paid campaigns.

- Develop and manage remarketing strategies across digital platforms.

- Track, report, and analyze campaign performance metrics to recommend improvements.

- Stay updated on industry trends, SEO, and SEM best practices to ensure continuous growth.

Key Skills & Qualifications:

- Proven experience in Performance Marketing, PPC, Google Ads, Meta Ads, and Social Media Marketing.

- Strong understanding of Google Analytics, Google Tag Manager, and conversion tracking.

- Hands-on experience with keyword optimization, bid management, and budget allocation.

- Analytical thinker with the ability to interpret data and derive actionable insights.

- Excellent understanding of digital marketing funnels, audience segmentation, and retargeting strategies.

- Certification in Google Ads or Meta Blueprint is a plus.