Description:
Title - Performance Marketing Executive
Location - Mumbai
Experience - 2-3 years
Work Mode - Work From Office
Must Haves
- Google Adwords
- PPc
- Meta ads
Key Responsibilities:
- Plan, execute, and optimize PPC campaigns on Google Ads, Meta Ads, and other digital platforms.
- Manage search, display, video, and shopping campaigns to achieve performance targets (ROI, CPL, CPA, ROAS).
- Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.
- Analyze data from Google Analytics, Google Ads, and other tracking tools to monitor campaign results and user behavior.
- Collaborate with design and content teams to create engaging ad creatives for social media and paid campaigns.
- Develop and manage remarketing strategies across digital platforms.
- Track, report, and analyze campaign performance metrics to recommend improvements.
- Stay updated on industry trends, SEO, and SEM best practices to ensure continuous growth.
Key Skills & Qualifications:
- Proven experience in Performance Marketing, PPC, Google Ads, Meta Ads, and Social Media Marketing.
- Strong understanding of Google Analytics, Google Tag Manager, and conversion tracking.
- Hands-on experience with keyword optimization, bid management, and budget allocation.
- Analytical thinker with the ability to interpret data and derive actionable insights.
- Excellent understanding of digital marketing funnels, audience segmentation, and retargeting strategies.
- Certification in Google Ads or Meta Blueprint is a plus.
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