Executive Assistant - Sales Strategy - FMCG

Key Responsibilities:

- Develop and execute sales and marketing strategy to drive sustainable business growth.

- Support Go-to-Market (GTM) planning, new product launches, and market expansion initiatives.

- Conduct market research, customer insights, competitive benchmarking, and pricing analysis.

- Analyse sales performance, channel productivity, profitability, and business KPIs to generate actionable insights.

- Prepare business cases, strategic recommendations, executive presentations, board notes, and leadership dashboards.

- Lead cross-functional strategic projects by coordinating with Sales, Marketing, Supply Chain, Finance, Product Management, and Operations.

- Track strategic initiatives, monitor milestones, mitigate risks, and ensure timely execution.

- Drive commercial excellence, business transformation, and continuous improvement initiatives.

- Support annual business planning, strategy reviews, and leadership governance meetings.

Education & Experience:

- MBA in Marketing, Strategy, Business Analytics, or General Management from a reputed institute.

- 58 years of experience in Sales Strategy, Marketing Strategy, GTM, Commercial Excellence, Corporate Strategy, or Management Consulting.

- Experience in Building Materials, Pipes, Bathware, FMCG, Consumer Durables, or allied industries is preferred.

Core Competencies:

- Sales & Marketing Strategy

- Go-to-Market (GTM) Strategy

- Market Intelligence & Competitive Analysis

- Business Analytics & Commercial Excellence

- Strategic Planning & Business Growth

- Financial & Business Case Analysis

- Project & Stakeholder Management

- Executive Communication & Presentation Skills

- Structured Problem Solving

- High Ownership & Execution Excellence