We are looking for a highly driven and analytical professional to work closely with the CEO/MD in driving strategic business initiatives focused on Sales Excellence, Customer Loyalty, Branding, Customer Experience, and Commercial Effectiveness.

The role will act as a strategic partner to leadership, ensuring execution of key growth initiatives, customer engagement programs, channel partner loyalty frameworks, and market development projects that contribute to sustainable business growth and enhanced customer retention.

Key Responsibilities:

Strategic Business Initiatives:

- Partner with the CEO/MD to drive key business transformation and growth initiatives.

- Monitor strategic projects and ensure timely execution across functions.

- Support annual business planning, growth strategy formulation, and performance reviews.

- Conduct market research, competitive benchmarking, and business analysis.

Sales Excellence:

- Design and drive Sales Excellence programs across regions and channels.

- Develop sales productivity frameworks, KPI dashboards, and performance tracking mechanisms.

- Analyze sales performance and recommend corrective actions to improve effectiveness.

- Support sales process standardization and capability-building initiatives.

Loyalty Program Management:

- Conceptualize and execute dealer, distributor, retailer, influencer, and customer loyalty programs.

- Develop engagement strategies to improve customer retention and repeat business.

- Monitor loyalty program effectiveness through participation, retention, and revenue metrics.

- Work closely with sales and marketing teams to enhance channel engagement.

Branding & Customer Engagement:

- Support brand-building initiatives and customer-centric campaigns.

- Drive Voice of Customer (VOC) programs and customer feedback mechanisms.

- Translate customer insights into actionable business improvements.

- Coordinate with Marketing teams on customer engagement and brand visibility initiatives.

Commercial & Business Analytics:

- Develop business dashboards and MIS reports for leadership reviews.

- Analyze sales trends, market share, channel performance, and customer behavior.

- Support decision-making through data-driven insights and strategic recommendations.

Cross-Functional Coordination:

- Collaborate with Sales, Marketing, SCM, Finance, Operations, and HR teams.

- Ensure alignment of strategic initiatives with business objectives.

- Facilitate leadership reviews and track closure of action items.

Candidate Profile:

Educational Qualification:

- MBA from a reputed institute (Marketing, Strategy, Sales, or General Management preferred).

- Engineering background will be an added advantage.

Experience:

815 years of experience in:

1. Sales Excellence

2. Commercial Excellence

3. Strategy

4. CEO Office

5. Customer Loyalty Programs

6. Channel Marketing

7. Brand Management

8. Customer Experience (CX)