Title: User Acquisition & Product Marketing Manager.

Location: Remote.

Exp: Minimum 5yrs in SAAS based B2C domain only.

Were seeking a results-driven User Acquisition & Product Marketing Manager to lead the go-to-market, growth, and user acquisition strategy for a new product launcha new platform that connects consultants and clients seamlessly in an open, flexible ecosystem.

This is a high-impact role suited for someone with a solid grasp of SaaS and B2C marketing, who thrives on working cross-functionally and executing campaigns with creativity, speed, and data-driven precision.

Must-Haves:

- Strong understanding of SaaS product marketing, user acquisition, and early-stage GTM strategies.

- Proven track record of launching products and driving scalable user growth.

- Excellent communication, storytelling, and stakeholder management skills.

- Familiarity with growth tools for campaign automation, analytics, and engagement.

- Ability to balance strategy and execution, with hands-on experience.

Key Responsibilities:

Positioning & Messaging:

- Develop clear, compelling product positioning and messaging frameworks.

- Define and refine target personas, key use cases, and value propositions.

- Craft end-to-end go-to-market strategies aligned with product goals.

User Acquisition & Growth:

- Lead multi-channel campaigns to acquire and retain users.

- Run targeted outreach through email, LinkedIn, social, and referral programs.

- Build and execute referral and incentive programs to fuel organic growth.

- Collaborate with content creators, influencers, and partners to expand reach.

- Identify and deploy growth tools to optimize performance.

Content & Campaign Execution:

- Own product-aligned content strategy across web, social, and email.

- Produce and manage marketing assets including videos, product explainers, and walkthroughs.

- Support the creation of landing pages, email sequences, and onboarding content.

Product Launches & Feature Rollouts:

- Lead product and feature launches in collaboration with product, design, and engineering.

- Develop launch plans, internal enablement material, and promotional content.

- Ensure coordinated execution and alignment across teams.

Sales & Customer Enablement:

- Partner with sales, support, and success teams to create collateral.

- Provide marketing assets such as FAQs, decks, one-pagers, and scripts.

- Align marketing communication with user journey touchpoints.

Customer Insights & Market Research:

- Gather market intelligence and user feedback to shape campaigns and messaging.

- Track trends, competitive positioning, and behavioral patterns across regions.

- Provide insights that influence product development and marketing strategy.

Web, App & Campaign Support:

- Coordinate with web and growth teams to optimize messaging across platforms.

- Oversee content for app stores, SEO/SEM, and digital marketing channels.

- Support A/B testing and conversion rate optimization.

Analytics & KPI Ownership:

- Monitor metrics like CAC, retention, activation, engagement, and referrals.

- Analyze acquisition funnels and campaign performance.

- Share actionable reports and insights with leadership and stakeholders.

Budget Forecasting & ROI:

- Forecast marketing budgets across campaigns and channels.

- Optimize spend for efficiency and high return on investment.

- Recommend tools and platforms to streamline operations.

What You Bring:

- Entrepreneurial mindset with hands-on execution skills.

- Analytical rigor and data-driven decision making.

- Familiarity with user behavior psychology, both B2C and B2B.

- A proactive, collaborative approach to working with cross-functional teams.

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Posted By

Muhammed

Technical Recruiter at Evolvous Infotech Private Limited

Last Active: 09 October 2025

Job Views:
301

Applications: 64

Recruiter Actions: 11

Posted in

Sales & Marketing