EvolutionCo - Senior Content Writer

Description:

Location: Mumbai [ Andheri East]

Experience: 46 years

About the Role:

Were looking for a Senior Content Writer with deep expertise in crafting high-impact, long-form content across fintech, ERP, D2C, and other verticals.

Youll lead content strategy execution,develop thought-leadership pieces, and collaborate across teams to create content assets that drive engagement, lead generation, and brand authority.

Key Responsibilities:

- Create Website Content Strategy and content supporting persona based consumer journeys.

- Content Create and lead the development of long-form content: blogs, whitepapers, eBooks, reports, and case studies

- Build content strategies tailored to specific industries (Fintech, ERP, D2C) and business goals

- Collaborate with strategy, performance, and design teams to create conversion-focused content assets.

- Write with SEO and keyword best practices in mind to maximize organic reach.

- Develop content for different funnel stages awareness, consideration, conversion

- Guide junior writers and review their work for clarity, tone, accuracy, and effectiveness

- Stay updated on industry trends, audience behavior, and competitor content

- Optimize existing content to improve rankings and lead performance

Requirements:

- 4 to 6 years of experience in content writing, preferably in an agency or B2B environment

- Experience writing for Fintech, SaaS, ERP, and D2C brands

- Strong command of SEO, keyword strategy, and content performance metrics

- Deep understanding of content marketing and how it supports lead generation

- Proven ability to write persuasive, research-backed, and technically accurate content

- Excellent editing, proofreading, and content structuring skills

- Ability to manage multiple content projects with minimal supervision

Nice to Have:

- Experience with content management tools (WordPress, HubSpot, Webflow)

- Familiarity with tools like SEMrush, ChatGPT

- Understanding of the B2B content funnel and gated asset development

- Leadership experience in mentoring or managing junior content creators