Evoke Technologies - Head - Marketing

Role Summary:

We are seeking a seasoned leader to drive Branding, Marketing, and Inside Sales initiatives, with deep expertise in Digital Marketing and IT Services. This role will be responsible for building brand visibility, driving demand generation, and leading inside sales teams to accelerate business growth.

Key Responsibilities:

Branding & Marketing:

- Define and execute the overall brand strategy aligned with business objectives.

- Drive digital marketing initiatives including SEO, SEM, social media, email campaigns, and content marketing.

- Strengthen brand positioning in the IT services and technology space.

- Oversee marketing campaigns, PR, and thought leadership initiatives.

- Analyze campaign performance and optimize ROI.

Sales & Demand Generation:

- Lead and scale the inside sales team to generate qualified leads and pipeline.

- Design and implement lead generation strategies for IT services offerings.

- Work closely with sales teams to ensure seamless lead conversion.

- Establish KPIs, metrics, and reporting mechanisms for inside sales performance.

- Manage CRM systems and ensure effective pipeline tracking.

Strategy & Leadership:

- Develop go-to-market (GTM) strategies for new services and solutions.

- Collaborate with leadership, delivery, and sales teams to align business goals.

- Build and mentor high-performing marketing and inside sales teams.

- Identify new market opportunities and drive business expansion.

Required Skills & Qualifications:

- 20+ years of experience in Branding, Marketing

- Strong background in Digital Marketing (SEO, SEM, campaigns, analytics).

- Proven experience in IT Services / Technology industry.

- Demonstrated success in demand generation and pipeline growth.

- Strong understanding of B2B marketing and sales cycles.

- Experience with CRM tools (Salesforce, HubSpot, etc.).

- Excellent leadership, stakeholder management, and communication skills.

Technical / Functional Expertise:

- Digital Marketing Strategy & Analytics.

- Lead Generation & Inside Sales Operations.

- Campaign Management & Performance Tracking.

- Branding & Market Positioning.

- CRM & Marketing Automation Tools.

- GTM Strategy & Business Development.

Preferred Qualifications:

- MBA in Marketing / Business Management.

- Experience working with global clients in IT services.

- Exposure to marketing automation platforms and AI-driven marketing tools.

Soft Skills:

- Strategic thinker with a growth mindset.

- Strong leadership and team-building capabilities.

- Data-driven decision-making.

- Excellent communication and influencing skills.