Evoke Technologies - Head - Branding & Marketing

Description: We are looking for a strategic and results-driven Head - Branding & Marketing to lead the organizations brand vision, positioning, and integrated marketing initiatives. This role will be responsible for building a strong brand presence, driving customer engagement, and accelerating business growth through innovative marketing strategies across digital and offline channels.

Key Responsibilities:

Brand Strategy & Positioning:

- Define and drive the overall brand vision, identity, and positioning aligned with business objectives

- Ensure consistency in brand messaging across all touchpoints

- Lead brand architecture, storytelling, and communication strategies

Marketing Leadership:

- Develop and execute 360-degree marketing strategies (digital, performance, offline, PR)

- Drive demand generation, lead acquisition, and customer retention initiatives

- Own annual marketing calendar, budgets, and ROI metrics

Digital & Performance Marketing:

- Lead digital channels including SEO, SEM, social media, content marketing, and marketing automation

- Optimize campaigns based on data-driven insights and performance analytics

- Scale performance marketing efforts to drive measurable business outcomes

Content & Communication:

- Oversee content strategy including brand campaigns, thought leadership, and product marketing

- Ensure high-quality communication across website, social platforms, and campaigns

- Manage external agencies, PR firms, and creative partners

Market Intelligence & Analytics:

- Analyze market trends, competition, and customer insights to refine strategies

- Track campaign performance, KPIs, and ROI effectiveness

- Leverage analytics tools to optimize marketing investments

Stakeholder Management:

- Collaborate closely with Sales, Product, and Leadership teams

- Align marketing initiatives with revenue and growth targets

- Present strategic insights and reports to senior leadership

Team Leadership:

- Build, mentor, and lead a high-performing marketing team

- Foster a culture of innovation, accountability, and collaboration

- Proven track record of building and scaling brands

- Strong expertise in digital marketing, brand strategy, and campaign management

- Experience managing large budgets and delivering measurable ROI

- Strong leadership and stakeholder management skills

- Excellent communication, storytelling, and analytical abilities

Preferred Qualifications:

- MBA in Marketing / Business Management

- Experience in B2C / B2B tech, consumer, or startup ecosystem

- Exposure to omnichannel marketing and brand transformation initiatives