POSITION : Regional Trade Marketing Lead-South (Tamil Nadu and Kerala)

LOCATION : Chennai

REPORTING TO Trade Marketing Head - Head Office

FUNCTION : Marketing

GRADE : AM/Manager

EUREKA FORBES LIMITED-COMPANY OVERVIEW

Eureka Forbes Limited, a leading brand in India's consumer durables space, has been synonymous with trust, innovation, and customer well-being for over four decades. As pioneers in water purification with iconic brands like Aquaguard, and with a strong presence across air purification, vacuum cleaning, and water solutions, Eureka Forbes continues to shape healthier and happier homes across the country.

With an expansive omni-channel presence spanning Direct Sales, Retail, E-commerce, and Institutional segments, Eureka Forbes serves millions of customers through a robust distribution network and an empowered workforce of passionate professionals. The organization thrives on a strong culture of performance, customer centricity, and innovation-led growth.

ROLES & RESPONSIBILITIES:

Retail :

- To Increase EFL Visibility & Sell out thereby increasing CS across MT, GT & AF

- STRATEGIC (Dealer Mind Share, Increased Footprint (Online & Offline), Higher Display Share == Higher CS& Growth)

- Designing Regional Initiatives to drive Business Outcome

- Designing Category/Geography specific initiatives to drive specific outcomes basis business demands

Dealer Co-op:

- Create Joint Marketing Plans with MT Chains, Large GT dealers to ensure year round Visibility & Engagement through Activations (OOH, Influencer campaigns, In store visibility, Offers)

Annual Meets:

- To drive engagement with Partners & Scale distributors & Dealers

Marketing Calendar:

- Plan & Execute Marketing Calendar basis New Launches, Events & Regional Festivities to maximize footfall (Visibility & Activations)

Marketing Costs:

- Manage Regional Marketing budget to drive Business Growth & ROI

Planogram Adherence:

- Ensuring Adherence of PG in MT across EWP & VC & Liasoning with NKAM & RKAM for closure

MT Visibility:

- Engage along with RMT accounts for multi-year tie ups for Vantage spaces in stores to drive Category visibility

Activations:

- Make an Activation Plan to drive NPD/Consumer engagements to drive conversion

Competition Benchmarking:

- Track & Monitor Competitor Activities

OUTSOURCED TO AGENCY (Increase in-store Visibility):

- Merchandizing Deployment

- Monitor Agency for timely deployment

- Upkeep of Permanent Assets

- Monitor Agency to ensure upkeep & TAT for Repairs

- Recce for MT Visibility.

Direct :

- To Generate leads & increase conversion through Lead Generation activities

STRATEGIC:

- Designing Regional Initiatives to drive Business Outcome

- Designing Category/Geography specific initiatives to drive specific outcomes basis business demands

Marketing Calendar:

- Create Joint Marketing Plans with Partners & Builders to ensure year-round Visibility & Engagement through Activations (OOH, Influencer campaigns, Visibility, Offers)

Marketing Costs:

- Plan & Execute Marketing Calendar basis New Launches, Events & Regional Festivities to maximize footfall (Visibility & Activations)

New Sources of Lead Generation:

- Develop Marketing tools to generate leads through new channels - Builders, Architects, Sanitary Ware, Modular Kitchen

Monthly RWA Calendar:

- Plan & execute a monthly RWA Calendar with Society Tie Ups, Tie ups with Non-competing Categories to generate leads

Sales through Activation:

- Drive Incrementality through Sales from Activations

OPERATIONAL:

- Coordinate with 3 agencies for quotes BTL elements HO Printing/ Manufacturing

- Reece with vendor in case of in-shop/office branding activity

- Submission of quotes to HO Marketing for approval

- Coordination for PO Creation & Payments to Vendors

- Coordinate with courier agency for dispatch to multiple locations to Branch Offices. (Zonal Printing)

- Assign and Allocate stores in coordination with business, as per planned HO Marketing Activation Plan. (Store, TL, Date)

- Mapping of each store to a consumer finance partners. Mapping of EFL Finance Scheme to Store. (Coordination with V5 MIS)

- Local Dealer Meets/Society Activations: Coordination with vendor, hotel etc.

- Spends & activity approval by Zone/HO

CANDIDATE DETAILS:

- Education Qualification: MBA (Sales & Marketing from Tier 2 and Tier 3 Institutes

- Work Experience: 8-12 Years in Retail (Majorly into Modern Trade+ General Trade & Handling Executive Brand Outlets

Industry Preferred: Only FMCD

OTHER DETAILS:

Revenue: Direct Sales-200 Cr, Retail-200 Cr

Span of Coverage (Stores)- Direct Sales- 500 CRC+Partner and Retail-1500 Stores

Things that you will screen for:

- Work done on designing regional initiatives - answer will be qualitative

- Word done on creating joint marketing plans with MT chains and large GT dealers - answer will be qualitative