Eureka Forbes - Category Head - AMC

- Eureka Forbes is looking to hire a strategic, analytical, and results-driven Category Head - AMC Sales to own and drive the growth of our Annual Maintenance Contract (AMC) business.

- This role will be responsible for leading end-to-end category planning, sales performance management, pricing, customer lifecycle campaigns, ensuring revenue growth and customer retention.

Key Responsibilities:

- Revenue: Manage the AMC category Revenue across channels.

- Sales Strategy & Planning: Develop and execute AMC sales strategies (renewals + new sales) across channels - D2C and partner-driven.

- Pricing & Packaging: Define pricing strategies, create bundled offerings, and design promotions to drive conversions and upsell.

- Consumer Insights: Leverage data and customer feedback to identify barriers, unmet needs, and opportunities for growth within the AMC lifecycle.

- Campaign Management: Design and execute targeted marketing & sales campaigns to drive AMC conversions, renewals, and upgrades.

- Channel Management: Work closely with internal sales teams, service partners, call centers, and digital marketing to ensure consistent messaging and delivery.

- Performance Monitoring: Set and track KPIs, generate regular MIS reports, and drive course corrections as needed.

- Cross-Functional Collaboration: Liaise with Service Ops, Product, CRM, Digital, and Finance teams to deliver seamless execution and customer experience.

- Technology Enablement: Partner with product and tech teams to automate and digitize AMC journeys (sales and renewals).

Qualifications & Experience:.

- MBA from a Tier-1 institute.

- Prior experience in category management/revenue-facing/consulting roles.

- 7-8 years of experience in category management/revenue-facing/consulting roles.

- Strong commercial acumen and customer-first thinking.

- Excellent analytical skills with comfort in working with large datasets and dashboards.

- Ability to thrive in a fast-paced, execution-driven environment.

- Strong stakeholder management and communication skills.