About Dylect:

Dylect a brand of eTrade, proudly recognized as a Great Place to Work and featured among the Top 30 FUTURE READY workplaces by Fortune India and CEIL HR in 2024 isnt just a brand; its our bold take on what the future of lifestyle technology should feel like.

Born in India, built for India, were reimagining technology, electronics, and appliances for the modern Indian household with cutting-edge design, reliable performance, and prices that truly make sense. Dylect has quietly become a favorite in homes across the country. Were not just growing were building the next big thing in lifestyle technology.

In just a few months, Dylect has evolved from a challenger brand into a breakout success winning hearts (and carts) across India. Were scaling rapidly across Amazon, Flipkart, and leading quick commerce platforms, with a loyal, growing customer base that loves what we deliver. If youre excited to disrupt, shape consumer choices, and grow alongside a brand on the rise youll feel right at home with us.

Role Overview:

We are seeking a Social Media Specialist with strong experience in startup environments, specifically in product-based brands. The role involves independently strategizing and executing campaigns across Instagram, Facebook, YouTube, and emerging platforms, along with experience in influencer marketing and managing marketing agencies.

Key Responsibilities:

- Develop and implement social media strategies aimed at growth, visibility, and engagement.

- Independently plan and execute content and brand campaigns for product launches and marketing initiatives.

- Manage daily content publishing, maintaining consistent storytelling, tone, and brand voice.

- Coordinate and manage influencer marketing activities in line with brand objectives.

- Work with and manage external marketing and creative agencies for content production, campaign execution, and paid media activities.

- Monitor and analyze social media performance, audience behavior, and platform algorithms to drive optimization.

- Stay up to date with the latest social media trends, formats, tools, and viral content opportunities to enhance brand visibility.

- Provide marketing insights that support business goals and product strategies.

Requirements:

- 3-6 years of experience in social media management and influencer marketing, preferably in product-led or consumer startup brands.

- Strong understanding of social media analytics, audience engagement, and platform algorithms.

- Proven ability to plan and manage end-to-end campaigns independently.

- Awareness of current and emerging social media trends and ability to adapt strategies accordingly.

- Experience working closely with internal stakeholders and external agencies.

- Creative mindset with strong communication, storytelling, and visual understanding.

- Ability to interpret data and convert insights into actionable strategies.

- MBA/PG in Marketing or Communication is an added advantage.

Preferred Skills:

- Understanding of consumer electronics or tech brands (preferred, not mandatory).

- Working knowledge of Meta Business Suite, YouTube Analytics, Google Analytics, Canva/AI content tools, etc.

- Strong orientation toward video-first content (reels, shorts, YouTube).

- Basic exposure to paid social campaigns is a plus.

Why Join Dylect:

- Opportunity to build and lead the social voice of a fast-growing, innovation-led brand.

- A dynamic and creative work environment that values experimentation and ownership.

- Work closely on exciting product categories and digital growth initiatives.