ETP Group - General Manager - Marketing - IIM/ISB/FMS/MDI

Description:

ETP Group is an AI-first SaaS company serving the Retail and e-Commerce industries across Asia Pacific. With 39 years of trust in the market, it supports 500+ brands in 17 countries through enterprise-grade platforms. ETPs cloud-native solutions - ETP Unify and Ordazzle - cover POS, CRM, Inventory, Promotions, PIM, OMS, WMS, LMS, and seamless marketplace integration.

For large-format retail, ETP V5 offers a hybrid omni-channel suite.

Built on secure, scalable M.

H architecture.

ETP delivers frictionless, personalized experiences across channels. Its intuitive, asset-light platforms accelerate cloud transformation, reduce IT overhead, and help retailers enhance CX, drive growth, and lead in a fast-evolving commerce environment.

Here is a glimpse of what we do - http://www.etpgroup.com/Videos.html

For more information, log on to : www.etpgroup.com

Location: Saki Vihar (beside L&T)

Work Mode: Work from office

Working Days: Monday to Friday

Job Description:

Key Responsibilities:

1. Demand Generation (The Hero Metric)

- Performance Marketing & MQL Engine: Own the full-funnel demand generation strategy. You are directly responsible for the volume, quality, and cost-per-acquisition (CPA) of MQLs across all channels with concentrated focus on PPC (Google/linkedin)

- Sales-Marketing Synergy: Tighten the lead handoff process. Ensure MQLs are high-intent and

- that the Sales Enablement toolkit is optimized for the modern B2B buyer.

2. The AI Pivot & Search Dominance

- AEO, SIO & GEO: Transition ETP from traditional SEO to Answer Engine Optimization. Ensure ETP dominates AI-driven search (ChatGPT, Perplexity, etc.) and maintains a high AI Mention Share and Structured Information Optimization (SIO).

- Innovate & Experiment: Drive the discovery and integration of new AI tools (e.g., Zoho Marketing Plus, Claude, Perplexity, Midjourney) to maintain a competitive edge.

3. The Tech Stack & CRM Architecture

- Systems Control: Total authority over the marketing infrastructure. You will be a power user of CRM, ensuring database hygiene and pipeline visibility.

- Operational Discipline: Enforce the use of Task Management tools to ensure a cohesive team that operates with precision, meeting deadlines without excuses or internal delays.

4. Technical Agency & Resource Management

- "Trust but Verify": Lead SEO, PPC, and PR agencies with an iron grip. You must be capable of auditing code, scripts, and bid strategies yourself to ensure performance, not just vanity metrics.

- Resourceful Scaling: Manage marketing expenses with a "founder mindset," optimizing for financial efficiency and outsized ROI.

5. Brand, Content & Events

- Brand Authority: Oversight of the "Voice of ETP." You control the website, whitepapers, and thought leadership, Social Media, EDMs ensuring expertise is communicated with absolute clarity.

- Integrated Campaigns: Strategy and execution of high-impact industry events and PR across India, Indonesia, Philippines, Singapore, and Malaysia.

The Job responsibilities of the candidate shall include but not limited to the Job Description & to perform any other tasks/functions as required by the Company.

Requirements:

- Experience: 10-15 years in Marketing, with the last 5+ years focused heavily on B2B SaaS Tech.

- Technical Depth: Thorough, hands-on knowledge of PPC, Technical SEO, and the emerging world of AEO/LLM citation.

- AI-First Mindset: A demonstrable "AI-first" approach, already using Gen-AI tools to streamline workflows, from data analysis to content ideation.

- Leadership Style: A "player-coach" who can set a 12-month strategy in the morning and audit a landing pages conversion rate in the afternoon.

- Mindset: Global approach with a bias for action. Knowledge of the SE Asian and Indian retail market dynamics is a significant plus.

- Education: Masters degree in Marketing/Business from a top-tier institution. English fluency is mandatory.

Perks and benefits:

- Pick & Drop facility from Saki Naka Metro.

- Complimentary breakfast.

- Medical insurance coverage