Join the ETP Growth Journey:

At ETP Group, we deliver the next generation of AI-powered, cloud-native SaaS platforms that are transforming retail and e-Commerce operations across Asia Pacific. As we empower brands with the agility, intelligence, and innovation they need to grow in a dynamic market, we grow too. To do that we need the right people on board.

We're always on the lookout for passionate professionals who are smart, self-motivated, and eager to make a real impact. If you love solving challenges, working with cutting-edge technology, and being part of a collaborative and fast-paced environment, ETP is the place for you.

Here, you'll find more than just a job. You'll find the right opportunity to shape the future of unified commerce, whilst growing your career alongside a team that values innovation, ownership, and excellence.

Ready to be part of our success story? Email your resume to careers@etpgroup.com - please include the position you're applying for, a recent photograph, current and expected compensation, educational qualifications, work experience, and contact details.

Company Description:

ETP Group is an AI-first SaaS company serving the Retail and e-Commerce industries across Asia Pacific. With 37 years of trust in the market, it supports 500+ brands in 17 countries through enterprise-grade platforms. ETP's cloud-native solutions-ETP Unify and Ordazzle-cover POS, CRM, Inventory, Promotions, PIM, OMS, WMS, LMS, and seamless marketplace integration.

For large-format retail, ETP V5 offers a hybrid omni-channel suite. Built on secure, scalable M.A.C.H architecture. ETP delivers frictionless, personalized experiences across channels. Its intuitive, asset-light platforms accelerate cloud transformation, reduce IT overhead, and help retailers enhance CX, drive growth, and lead in a fast-evolving commerce environment. Here is a glimpse of what we do - http://www.etpgroup.com/Videos.html

The Role:

ETP is seeking a Full-Stack Marketing Leader who is AI-first in execution and value-first in strategy. This is not a role for a generalist or a pure delegator. We need a technical leader who has managed high-performing teams and is an AI-native. Your primary focus is the delivery of high-quality MQLs and their conversion into a robust sales pipeline for our unified commerce, e-commerce and omni-channel solutions.

Core Responsibilities:

1. Demand Generation (The Hero Metric)

- Performance Marketing & MQL Engine: Own the full-funnel demand generation strategy. You are directly responsible for the volume, quality, and cost-per-acquisition (CPA) of MQLs across all channels with concentrated focus on PPC (Google/linkedin)

- Unified Commerce Solutions

- Sales-Marketing Synergy: Tighten the lead handoff process. Ensure MQLs are high-intent and that the Sales Enablement toolkit is optimized for the modern B2B buyer.

2. The AI Pivot & Search Dominance

- AEO, SIO & GEO: Transition ETP from traditional SEO to Answer Engine Optimization. Ensure ETP dominates AI-driven search (ChatGPT, Perplexity, etc.) and maintains a high AI Mention Share and Structured Information Optimization (SIO).

- Innovate & Experiment: Drive the discovery and integration of new AI tools (e.g., Zoho Marketing Plus, Claude, Perplexity, Midjourney) to maintain a competitive edge.

3. The Tech Stack & CRM Architecture

- Systems Control: Total authority over the marketing infrastructure. You will be a power user of CRM, ensuring database hygiene and pipeline visibility.

- Operational Discipline: Enforce the use of Task Management tools to ensure a cohesive team that operates with precision, meeting deadlines without excuses or internal delays.

4. Technical Agency & Resource Management

- "Trust but Verify": Lead SEO, PPC, and PR agencies with an iron grip. You must be capable of auditing code, scripts, and bid strategies yourself to ensure performance, not just vanity metrics.

- Resourceful Scaling: Manage marketing expenses with a "founder mindset," optimizing for financial efficiency and outsized ROI.

5. Brand, Content & Events

- Brand Authority: Oversight of the "Voice of ETP." You control the website, whitepapers, and thought leadership, Social Media, EDMs ensuring expertise is communicated with absolute clarity.

- Integrated Campaigns: Strategy and execution of high-impact industry events and PR across India, Indonesia, Philippines, Singapore, and Malaysia.

The Ideal Profile:

- Experience: 10-15 years in Marketing, with the last 5+ years focused heavily on B2B SaaS Tech.

- Technical Depth: Thorough, hands-on knowledge of PPC, Technical SEO, and the emerging world of AEO/LLM citation.

- AI-First Mindset: A demonstrable "AI-first" approach, already using Gen-AI tools to streamline workflows, from data analysis to content ideation.

- Leadership Style: A "player-coach" who can set a 12-month strategy in the morning and audit a landing page's conversion rate in the afternoon.

- Education: Master's degree in Marketing/Business from a top-tier institution. English fluency is mandatory.