Do you want to work on complex and pressing challenges-the kind that bring together curious, ambitious, and determined leaders who strive to become better every day? If this sounds like you, you've come to the right place.

Your Impact

The role leads advanced SEO strategies to boost organic traffic, rankings, and visibility for multiple clients, integrating with performance marketing efforts to drive measurable growth. As a Sr. Manager-SEO (SEO / GEO Expert (AI-era Search & Content), you will join McKinsey's Digital Marketing hub (DMH) and will be part of our client service team to take ownership of a workstream and solve some of the toughest challenges our clients face. -

Responsibilities:

1. Develop, execute, and manage comprehensive SEO strategies for multiple clients across various industries.

2. Conduct in-depth keyword research, competitive analysis, and website audits to identify opportunities for organic growth.

3. Optimize on-page and off-page elements, including technical SEO, content optimization, meta tags, link building, and mobile performance.

4. Collaborate with the content team to ensure SEO best practices are implemented in writing, editing, and content publishing processes.

5. Lead technical audits to ensure best practices for site architecture, crawlability, indexability, and load speed.

6. Implement structured data, rich snippets, and schema markups to enhance SERP visibility.

Work with web development teams to ensure technical SEO is incorporated into website updates and migrations.

7. Utilize tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO software to monitor and analyze SEO performance.

8. Provide detailed, data-driven reports on organic traffic trends, keyword rankings, conversion rates, and key SEO metrics.

9. Develop actionable insights and recommendations to continually optimize SEO performance.

10. Work closely with PPC and paid media teams to develop holistic strategies that balance organic and paid search efforts.

11. Mentor and train junior SEO team members, providing guidance on best practices and industry trends.

12. Lead client meetings and presentations, offering expert insights on SEO strategies, trends, and progress.

13. Stay on top of search engine algorithm updates and emerging SEO trends to ensure strategies remain cutting-edge and compliant.

14. Conduct regular competitor analysis to understand their SEO strategies and identify opportunities for improvement.

You will be based in Gurgaon and will be part of the ETML Team (subsidiary of McKinsey & Co.) which is a part of the Growth, Marketing and Sales practice. ET Medialabs (ETML) was one of India's leading performance marketing and analytics agency, acquired by McKinsey in early 2025. The Growth, Marketing & Sales Practice strives to help clients in both consumer and business-to-business environments on a wide variety of marketing and sales topics. The mission of this practice is to help clients achieve marketing-driven profit growth. Our clients benefit from our experience in core areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM pricing, and sales and channel management.

Your Growth

Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.

In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues-at all levels-will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won't find anywhere else.

When you join us, you will have:

Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.

A voice that matters: From day one, we value your ideas and contributions. You'll make a tangible impact by offering innovative ideas and practical solutions. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.

Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm's diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you'll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.

World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

Your Qualifications and Skills

1. Proven experience (4-8 years) in SEO, with a focus on performance marketing and driving measurable results.

2. Deep understanding of SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.

3. Expertise in technical SEO and content optimization, with an eye on how AI-powered search (Google SGE, Bing Copilot, Perplexity, etc.) changes discovery.

4. Ability to craft GEO-specific strategies that integrate language nuance, culture, and local AI-search behaviors.

5. Experience with GenAI-driven content workflows to create scalable, high-quality, search-ready assets.

6. Strong understanding of how AI reshapes ranking signals, structured data, and search intent, and ability to future-proof strategies

7. Bachelor's degree in Marketing, Communications, Computer Science or a related field preferred. Experience working in a performance marketing agency or a fast-paced digital marketing environment.

8. A mindset for connecting SEO to broader growth levers like AI content automation, personalization, and digital brand building

9. Strong project management skills with the ability to juggle multiple client accounts simultaneously.