Do you want to work on complex and pressing challenges-the kind that bring together curious, ambitious, and determined leaders who strive to become better every day? If this sounds like you, you've come to the right place.

Your Impact

The role involves leading high-value client portfolios, developing and executing data-driven digital marketing strategies across multiple paid channels, optimizing performance to achieve growth targets, and managing a team to deliver exceptional client results. As a Sr. Manager-Performance Marketing, you will join McKinsey's Digital Marketing hub (DMH) and will be part of our client service team to take ownership of a workstream and solve some of the toughest challenges our clients face.-

Responsibilities:

1. Understand clients' requirements and meet desired performance objectives across a portfolio of clients.

2. Serve as the primary point of contact for high-value clients and take strong ownership of client deliverables.

3. Devise strategies based on quantitative research for execution of campaigns to achieve said goals.

4. Maintain high client satisfaction & retention by solving their growth challenges and up-selling & cross selling them with new solutions consistently.

5. Handle digital advertising portfolio of clients related to performance, branding & analytics end-to-end including but not limited to manage ads on paid channels (Google,

6. Meta, Linkedin, Twitter, etc), handle marketplaces (amazon, flipkart, myntra, etc), lead creatives & comm strategy & recommend website/app optimization ideas.

7. Analyze performance of digital campaigns at different levels using appropriate key performance indicators (KPI) classifications: CTR, CPC, CPM, conversions, ROAS, CAC,

LTV, etc. Identifying opportunities that are most effective at driving growth across digital marketing programs.

8. Work with the cross-functional team and deeply involved in creation & upgradation of reports & dashboard, products analytics & insights, data collection & product optimization.

9. Lead a team and delegate them work across different clients and help them meet their monthly & quarterly goals.

10. Provide guidance and support to the team in managing their client portfolios.

11. Train the team regularly, upgrade their skills across different functions of digital advertising domain and company processes.

12. Build frameworks for the portfolio of ET Medialabs through research, create case studies and establish thought leadership by contributing articles.

You will be based in Gurgaon and will be part of the ETML Team (subsidiary of McKinsey & Co.) which is a part of the Growth, Marketing and Sales practice. ET Medialabs (ETML) was one of India's leading performance marketing and analytics agency, acquired by McKinsey in early 2025. The Growth, Marketing & Sales Practice strives to help clients in both consumer and business-to-business environments on a wide variety of marketing and sales topics. The mission of this practice is to help clients achieve marketing-driven profit growth. Our clients benefit from our experience in core areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM pricing, and sales and channel management.

Your Growth

Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.-

In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues-at all levels-will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won't find anywhere else.

When you join us, you will have:

Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.

A voice that matters: From day one, we value your ideas and contributions. You'll make a tangible impact by offering innovative ideas and practical solutions. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.

Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm's diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you'll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.

World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

Your Qualifications and Skills

1. 4-8 years of experience in the digital advertising industry with proven track record in performance marketing & branding, handling large scale spends & leading growth initiatives.

2. Bachelor's degree in engineering, Media Communications, Business Administration, Journalism, English or related Fields from Tier 1/Tier 2 colleges. MBA is a plus.

3. Experience in performance marketing, growth marketing, branding & advertising.

4. In-depth knowledge & experience of running Google Ads, Meta Ads & other paid channels.

5. Managed large scale digital media spends in performance marketing & branding.

6. Has experience in developing media plans, testing different campaign ideas & making them successful.

7. Candidates should be comfortable with advanced data and measurement tools.

8. Proficiency in marketing automation platforms, CRM systems, and analytics tools, and dashboards to derive actionable insights.

9. Proven written and verbal communication, with a knack to communicate complex ideas in easy-to-understand simple language.

10. Strong leadership skills with experience managing and developing a team is a plus. Strong analytical and Excel skills are essential, ability to leverage data and analytics to improve performance for digital campaigns is required.

11. Excellent communication, negotiation, and presentation skills.

12. Ability to thrive in a fast-paced and dynamic environment