Ethics Express - Senior Manager/Assistant General Manager - Marketing - Pharma/OTC Products Segment

General Manager - Marketing. Industry: Pharma / OTC / Nutrition Products.

Location: Gurgaon. Experience: 15-18 years (relevant experience mandatory).

Role Overview:

We are looking for a seasoned marketing leader from the Pharma / OTC / Nutrition industry to drive brand growth, portfolio expansion, and integrated marketing strategies. The role demands strong strategic thinking, execution excellence, and leadership capability in a fast-growing consumer health ecosystem.

Key Responsibilities:

Strategic Planning & Brand Management:

- Develop and execute end-to-end marketing strategies aligned with business objectives.

- Strengthen brand positioning, identity, and recall across all consumer touchpoints.

- Track market trends, consumer insights, and competitor activity to identify growth opportunities.

Product Portfolio & Innovation (NPD):

- Lead new product development (NPD) driven by consumer insights, nutrition trends, and

category gaps.

- Oversee product communication, claims, and packaging to ensure regulatory compliance and brand consistency.

- Collaborate closely with R&D, regulatory, and supply chain teams to manage product life cycles.

Digital & Performance Marketing:

- Drive digital growth across social media, e-commerce, marketplaces, and D2C platforms.

- Optimize performance marketing funnels, measure ROI, and improve conversion metrics.

- Leverage data analytics to guide campaign optimization and consumer targeting.

- Trade & Channel Marketing

- Design and execute trade marketing strategies across:

- General Trade

- Modern Trade

- E-commerce

- Ensure impactful POSM, in-store branding, and retail activations.

- Work closely with distributors and channel partners to enhance market penetration and shelf visibility.

Revenue & Budget Management:

- Prepare and manage annual marketing budgets with efficient resource allocation.

- Track performance against targets and take corrective actions where required.

- Support the sales team with category strategies, promotions, and market insights.

Team Leadership & Capability Building:

- Build, mentor, and lead a high-performing marketing team across brand, digital, and trade functions.

- Foster a culture of innovation, accountability, and data-driven decision-making.

- Develop future leaders within the marketing function.

Partnerships & External Relations:

- Manage and collaborate with creative, media, digital, and PR agencies.

- Build strategic partnerships with nutritionists, wellness experts, fitness communities, and industry stakeholders to strengthen brand credibility.

Key Skills & Competencies:

- Deep understanding of FMCG / OTC / Pharma / Nutrition marketing.

- Proven experience in brand building, digital growth, and market expansion.

- Strong analytical skills with hands-on experience in consumer research and performance tracking.

- Excellent leadership, communication, and stakeholder management abilities.

- Creative, strategic mindset with a strong focus on innovation and consumer experience.

Educational Qualifications:

- MBA / PGDM in Marketing or equivalent from a reputed institute.

- Certifications in digital marketing, brand strategy, or growth marketing are an added advantage.

Experience Requirements:

- 15-18 years of progressive experience in OTC / Pharma / Nutrition marketing.

- Minimum 8-10 years in consumer-facing OTC or nutrition-led brands (mandatory).

- Prior experience in leading multifunctional teams and scaling high-growth brands.