Ethics Express - General Manager - Pharma Domain

General Manager, Pharma Industry, for the Gurgaon location.

Experience: 5 Years 7 Years.

Roles & Responsibilities:

Strategic Planning & Brand Management:

- Develop and implement comprehensive marketing strategies aligned with organisational goals.

- Strengthen brand positioning, identity, and recall across all consumer touchpoints.

- Analyse market trends, competitor activities, and category insights to identify growth opportunities.

Product Portfolio Management:

- Drive new product development (NPD) based on consumer insights, nutritional trends, and category demands.

- Oversee packaging design, product claims, and communication to ensure alignment with the healthy snacking ethos.

- Collaborate with R&D and supply chain teams to manage product life cycles.

Digital & Performance Marketing:

- Lead digital growth initiatives across social media, e-commerce platforms, marketplaces, and D2C.

- Monitor ROI and optimize digital funnels to maximize conversions.

Trade & Channel Marketing:

- Design and execute trade marketing plans for General Trade, Modern Trade, and E-commerce.

- Ensure effective POSM development, in-store branding, and retail activation.

- Work closely with distributor partners to drive market penetration and shelf visibility.

Revenue & Budget Management:

- Prepare annual marketing budgets and ensure efficient allocation of resources.

- Track performance against targets, analyse revenue drivers, and lead corrective measures when required.

- Support the sales team with market insights, promotions, and category strategies.

Team Leadership:

- Build, mentor, and manage a high-performing marketing team including brand, digital, and trade marketing personnel.

- Foster a culture of innovation, ownership, and data-driven decision-making.

- Partnerships & External Relations

- Manage agency relationships across creative, media, digital, and PR.

- Collaborate with external stakeholders such as nutritionists, fitness communities, and wellness partners to strengthen brand associations.

Key Skills & Competencies:

- Strong understanding of FMCG marketing, especially in health, nutrition, and snacking categories.

- Proven track record in brand building, digital growth, and market expansion.

- Proficiency in data analytics, consumer research, and performance measurement.

- Exceptional leadership, communication, and stakeholder management skills.

- Creative mindset with a strong focus on innovation and consumer experience.

Educational Qualifications:

- MBA/PGDM in Marketing or equivalent from a reputed institution.

- Additional certifications in digital marketing or brand strategy will be an added advantage.

Experience Requirements:

- 15-18 years of progressive experience in OTC/Pharma/Nutrition marketing.

- Minimum 8-10 years of experience in the OTC or nutrition-oriented preferred.

- Prior experience in leading multifunctional teams and managing high-growth brands.