Ethics Express - General Manager - Marketing

We are hiring for the role of General Manager Marketing from Healthy Snacking Background for the Gurgaon location.

Experience: 15 Years 18 Years.

Roles & Responsibilities:

Strategic Planning & Brand Management.

- Develop and implement comprehensive marketing strategies aligned with organisational goals.

- Strengthen brand positioning, identity, and recall across all consumer touchpoints.

- Analyse market trends, competitor activities, and category insights to identify growth opportunities.

Product Portfolio Management.

- Drive new product development (NPD) based on consumer insights, nutritional trends, and category demands.

- Oversee packaging design, product claims, and communication to ensure alignment with the healthy snacking ethos.

- Collaborate with R&D and supply chain teams to manage product life cycles.

Digital & Performance Marketing.

- Lead digital growth initiatives across social media, e-commerce platforms, marketplaces, and D2C.

- Monitor ROI and optimize digital funnels to maximize conversions.

Trade & Channel Marketing.

- Design and execute trade marketing plans for General Trade, Modern Trade, and E-commerce.

- Ensure effective POSM development, in-store branding, and retail activation.

- Work closely with distributor partners to drive market penetration and shelf visibility.

Revenue & Budget Management.

- Prepare annual marketing budgets and ensure efficient allocation of resources.

- Track performance against targets, analyse revenue drivers, and lead corrective measures when required.

- Support the sales team with market insights, promotions, and category strategies.

Team Leadership:

- Build, mentor, and manage a high-performing marketing team including brand, digital, and trade marketing personnel.

- Foster a culture of innovation, ownership, and data-driven decision-making.