Job Responsibilities : - Responsible for the daily execution of strategy &amp; tactics, including the development of effective offers, the creation of rich landing pages promoting offers. - Understanding client goals, creating and executing strategies to exceed these goals. - Preparation and analysis of performance reports &amp; review with clients. - Providing strategic insights on the landing page, ad creative etc. - Analyzes performance of digital campaigns across the level; provides tactical recommendations for increased performance. - Assists in identifying opportunities that are most effective at driving conversions, revenue, ROI, and scale across Digital Marketing programs. - Measures the success of campaigns using appropriate key performance indicator (KPI) classifications - impressions, clicks, CTR, CPC, CPA, CPM, conversions. - Review and analyzes results from current program offerings &amp; suggests changes and enhancements to help increase conversions, revenue and ROI. - Assists in training on tactical processes and best practices to Junior Analyst(s). - Attends and participates in all relevant meetings. - Collect, report, analyse and interpret the digital analytics data to drive decision making and improve its digital products. - Manage projects related to digital analytics from start to finish including data integration, report and dashboard automation, product analytics and insight, data collection, and product optimisation - Lead the design and implementation of experiments for improving products such as A/B or split testing. Skills Required : - In depth knowledge of Google Adwords, Facebook Ads and Google Analytics would be preferred. - Ability to multitask in a fast paced environment. - A firm believer in stats and can weave stories around numbers. - Aggressive about meeting goals &amp; timelines. - Editorial experience a plus. - Strong writing and creativity skills. - Detail-oriented, takes initiative. - Able to effectively work independently, or at times as part of a team. - Strong working knowledge of Microsoft Office, specifically Word, Excel and PowerPoint is a must. - Excellent problem solving and analytical skills and combine creativity with strong quantitative skills. Salary Offered - 5-10 LPA

Delhi

ET Media Labs - Digital Analyst - Digital Marketing Domain - IIT/NIT/BITS 

Job Description for ET Media Labs - Digital Analyst - Digital Marketing Domain - IIT/NIT/BITS  in ET Medialabs Pvt. Ltd. in  Delhi for (1-3) years of experience. Apply Now!