Escon Elevators - Manager - Digital Marketing

Digital Marketing Manager

The Digital Marketing Manager is responsible for planning, developing, and implementing the overall digital marketing strategy to drive business growth.

This includes managing internal teams, overseeing digital marketing channels, and staying up-to-date with the latest technologies and best practices.

Key Responsibilities:

- Develop and execute innovative digital marketing strategies to position and establish the digital brand.

- Work closely with leaders in Sales, Growth, and Product/Engineering to ensure our marketing strategy supports and accelerates elevator sales / online growth.

- Manage internal teams including product marketing, content, PR, media solutions as well as

external agencies.

- Ensure that the Brand Message is strong and consistent across all channels and marketing

efforts.

- Drive sales, armed with a deep understanding of consumer behaviour, insights, and analytics.

Day-to-Day Responsibilities:

- Prepare monthly calendar plans for digital content and implement the overall digital marketing strategy & budget.

- Manage the strategy implementation and update concerned authorities on progress.

- Manage, train, and retain team members and motivate them to achieve desired targets.

- Stay up-to-date with the latest technology and best practices.

- Measure ROI and KPIs of team members and appraise their performance