- Planning, developing, implementing and managing the overall digital marketing strategy

- Managing, guiding and training internal employees in the team.

- Measure and manage online content considering SEO and google analytics.

- Develop specific campaigns to create and maintain high level of customer interaction

- Measure Digital ROI and KPIs and prepare budget ( In Later Stages )

- Manage and oversee different digital marketing channels.

- Research competition, investigate benchmarks and provide suggestions for improvement.

- Forecast MQL to SQL performance trends and act proactively to increase our market segment

- Stay up to date with the latest technologies and best practices

- Ensuring to implement different Digital Marketing Strategies to across various digital platforms, there by increase the traffic to company website and increase qualified leads.

Key Skills:

- B2B Digital marketing , Website Design & Alive , Automation, Client Relation management, Social Media Marketing, Campaign Design, web analytics , Digital Marketing operations ,SaaS implementation ,SEM, SEO, Digital Market Space, Elevator/Escalator Demand Generation

Strategic Responsibilities:

- Crafting innovative Strategies and Digital Brand Campaigns for Positioning and Establishing the Digital Brand.

- Developing and spearheading Strategic Plans that cut across various consumer profiles.

- Work closely with leaders in Sales, Growth, and Product/Engineering to ensure our marketing strategy supports and accelerates elevator sales / online growth

- Managing the associated internal teams including product marketing, content, PR, media solutions as well as external agencies

- Ensuring that the Brand Message is strong and consistent across all channel and marketing efforts.

- Driving Sales, armed with a deep understanding of Consumer Behaviour, Insights and Analytics.

- Leading the Brands Digital marketing Strategy

- Directing and supporting Market Research collection, analysis and interpretation of data for long-term and short-term market forecasts.

- Identify competitors, evaluate their strategies and positioning, and devise counter strategies.

- Proven experience in handling Marketing Teams including Digital, Advertising, Communications & Creative

- Collaborate and extensively engage with various external Marketing Agencies.

- Manage key stakeholder relationships.

Day to Day responsibilities:

- Prepare monthly calendar plan for Digital Content for posting and implement the overall digital marketing strategy & Budget monthly/annually as per need.

- Manage the strategy implementation & update concerned authority on progress

- Manage, train & retain the team members & motivate them to achieve desired targets

- Stay up to date with the latest technology and best practices

- Manage and oversee different digital marketing channels / social media platforms

- Measure ROI and KPIs of team members & appraise

- Prepare and manage digital marketing budget

- Oversee all the company's social media accounts

- Measure and manage online content

- Track SEO and Google Analytics data an make complex analysis

- Build and inbound marketing plan

- Anticipate sales performance trends

- Organize and lead digital marketing team

- Research competition, investigate benchmarks and provide suggestions for improvement