Ergode - Manager - Digital Marketing

Role Summary:

The Digital Marketing Manager will be responsible for developing and executing multi-channel digital marketing campaigns.

The ideal candidate should be performance-focused, data-savvy, and creatively inclined to drive measurable results across Meta Ads, Google Ads, SEO, Email & WhatsApp Marketing, and Social Media.

Key Responsibilities:

Paid Advertising:

- Plan, execute, and optimize Meta Ads (Facebook, Instagram, Messenger) and Google Ads (Search, Display, YouTube).

- Manage ad budgets, bidding strategies, and A/B testing to improve CTR, CPC, CPM, CPA, and overall ROAS.

- Use Pixel, UTMs, and conversion tracking tools for performance attribution and campaign refinement.

SEO & Organic Growth:

- Lead end-to-end SEO strategy including on-page, off-page, and technical SEO audits and implementation.

- Coordinate with content teams to publish SEO-optimized blog articles, landing pages, and website content.

- Monitor rankings, site speed, indexing, and crawlability using tools like Google Search Console, SEMrush, or Ahrefs.

Social Media & Content Marketing:

- Develop and implement organic and paid social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube).

- Collaborate with content and design teams to align visuals and messaging with campaign objectives.

- Monitor engagement metrics and optimize content calendars based on performance.

Email & WhatsApp Marketing:

- Develop and automate email and WhatsApp marketing workflows for lead nurturing, engagement, and retention.

- Segment customer data to deliver personalized and behavior-triggered messages.

- Monitor open rates, CTRs, and conversion metrics to improve campaign effectiveness.

Analytics & Reporting:

- Track campaign performance using Meta Business Manager, Google Ads Dashboard, Google Analytics 4 (GA4), Power BI, and Excel.

- Set up and monitor KPIs across all digital touchpoints.

- Generate weekly/monthly reports with actionable insights for internal stakeholders.

Required Skills & Qualifications:

- 2+ years of experience in digital marketing, with proven success in performance marketing and SEO.

In-depth knowledge of:

- Google Ads (Search, Display, Performance Max, YouTube)

- Meta Ads (Facebook Business Manager)

- GA4, UTM tracking, Google Tag Manager

- SEO tools: SEMrush, Ahrefs, Screaming Frog, Moz

- Email platforms: Mailchimp, Sendinblue, Klaviyo (or similar)

- WhatsApp automation tools: Zoko, Interakt, WATI, etc.

- Strong command of Excel/Google Sheets for campaign analysis and budget tracking.

- Excellent project management and communication skills