Job Title: General Manager - Brands

Location: Bangalore (On-site)

Function: Brand Strategy / P&L Management / E-commerce

Experience: 12-20 Years

About the Role

- We are looking for a commercially astute, high-impact leader to head our entire Brand Management function. As General Manager - Brands, you will own the vision, performance, and growth of a multi-brand portfolio across global (Amazon.com, Walmart, eBay) and Indian marketplaces (Flipkart, Myntra, Nykaa) as well as D2C channels. You will lead a team of Brand Managers and drive P&L performance, channel strategy, brand scaling, and cross functional execution.

This is a CXO-track role for someone who thrives in ambiguity, scales aggressively, and aligns brand building with bottom-line ownership.

Key Responsibilities:

- Own the P&L for all brands across geographies - drive revenue, margin, and category expansion targets

- Lead and mentor a team of Brand Managers; review brand-level strategy, performance, and marketing ROI

- Define and implement GTM strategies to scale brands from 0 to 100 - via D2C, Amazon.com, and other global platforms

- Collaborate with Sourcing, Supply Chain, Creative, Digital Marketing, Catalog, and Operations to deliver best-in-class execution

- Lead channel diversification: identify marketplace opportunities (India & International), prioritize D2C profitability

- Partner with Product and Finance teams on pricing, forecasting, and inventory planning

- Regularly review brand health metrics (CVR, CTR, ROAS, ACOS, CM1, Sell-through) and drive corrective actions

- Oversee new brand incubation, launch playbooks, and lifecycle management Contribute to board-level strategy, investor updates, and market expansion roadmaps

What We're Looking For:

- 12-20 years of leadership experience across e-commerce, brand management, or digital retail

- Proven track record of full P&L ownership (- 50 Cr+ annual turnover), team leadership, and 3-year+ brand tenure

- Deep familiarity with marketplaces (Amazon.com, Flipkart, Myntra, Walmart) and D2C execution

- Experience in scaling private label or owned brands in India and/or the US market

- Strong analytical decision-making: comfortable working with dashboards, data tools, and BI reports

- Exposure to international market dynamics and marketplace compliance (especially for US or EU)

Preferred Experience:

- Background in fast-paced e-commerce or D2C environments (aggregators, unicorn startups, MNCs)

- Strategic brand building with hands-on execution of campaigns, pricing, and positioning MBA or advanced degrees from Tier 1 institutions (IIMs, ISB, INSEAD, or similar)

- Experience in managing cross-border teams or distributed brand pods

Who You Are:

- A strategic thinker with a doer's bias - able to toggle between vision and operations

- P&L-focused but brand-obsessed - understands margin math and storytelling equally well

- A team-builder who invests in capability and scale

- Comfortable in ambiguity and complexity; thrives in high-growth, founder-led ecosystems

- Data-driven, persuasive, and passionate about building brands that endure

Perks & Benefits:

- Medical insurance for self and dependents

- Performance-based annual increments up to 25%

- Executive education reimbursements for select global certifications (IIMs, ISB, HBS Online)

- Business travel opportunities (including US-based market visits for category expansion)

- Leadership coaching and participation in industry forums (e.g., TiE, Retail Association of India)

- Stock option eligibility for qualifying leadership hires