Erelego - Head - Marketing

ETPL is looking for lead for heading our Digital Marketing to enhance lead generation, brand visibility and brand relevance for ETPL across target markets.

Leading overall GTM.

Wok Location: Rajajinagar, Bangalore.

WFO only.

The role, responsibilities and deliverables include:

- Set-up complete marketing & communication strategies for our products and services to ensure the proper lead generation, B2B and SaaS business environment expertise is added advantage.

- Well versed with Creative, Content, Campaign Management, Communication with complete GTM activities of software technology products and digital transformation.

- Relevant experience of handling large budget Google AdWords, DV360, Meta and LinkedIn campaign management with effective ROI approach.

- Leading website content and development, SEO, Email marketing and any form of Communication Strategy for the Company.

- Managing written and verbal communication for the Company in press and on social media.

- Effective management of SM strategies to drive the leads.

- Maintaining healthy and engaging relationship with media houses, and managing and maintaining media contact database.

- Assessing opportunities for sponsorships and other partnerships and managing relations all across the industry.

-Analysing results of marketing strategies, competitor analysis, PR campaigns and product market fit exercise to ensure the relevant periodic insights to engineering, product and sales teams.

Desired Qualifications & Experience:.

- 5+ years of relevant work experience.

- Preference to those who are from new age tech start-ups in AdTech, EdTech and S-a-a-S ERP.

- Positive mindset and give solid perception of owning this challenging role.

- Be entrepreneurship mindset. Company vision and mission is paramount over individual.

- Open for learning and commitment for long term value proposition.

-Knowledge on Digital Technology, Low Code/No Code, B2B and SaaS business environment.

- Strong command over spoken and written English.