About the Role:

Apty is looking for a Growth Marketing Manager Outbound Automation & Pipeline Generation who will own our outbound engine and drive a scalable and predictable pipeline creation for Apty.

This role is 7080% focused on AI-powered outboundbuilding automated prospecting workflows, crafting pain-led sequences, and generating qualified opportunities.

The remaining 2030% involves supporting SEO + Paid (in partnership with our agencies) to ensure full-funnel performance.

You will define the outbound strategy, build the systems that power it, and execute campaigns end-to-end to deliver predictable pipeline growth.

You will be the operator who turns Aptys GTM strategy into action leveraging tools like Clay, ZoomInfo/Apollo, Dropcontact/Clearbit, Regie.ai, and enrichment workflows to produce high-quality leads and accelerate new logo acquisition.

What Youll Own (Core Responsibilities):

Outbound Engine (Primary Focus 7080%):

- Build and own Aptys multi-channel outbound engine across email, LinkedIn, direct messages, social prospecting, and enrichment-driven personalized touches.

- Set up the full outbound stack.

- Create targeted campaigns for buyers.

- Design multi-touch outbound cadences blending email, LinkedIn, content touchpoints, and personalized research-based outreach.

- Build personalization logic, filters, and scoring models inside Clay.

- Constantly iterate sequences based on data (opens, replies, positive responses, booked calls).

- Partner with product marketing to refine ICP, targeting logic, and handoff quality.

Pipeline Growth & Funnel Performance:

- Own pipeline metrics, including MQLs, SALs, SQLs, booked demos, and new logo contribution.

- Improve outreach performance using data-driven experimentation.

- Maintain strong data hygiene and enrichment across all outbound workflows.

SEO & Paid (Supporting, ~2030%):

- Collaborate with our SEO and Paid Media agencies to scale the channels and improve full-funnel performance.

- Contribute to strategy across SEO and Paid helping shape content themes, keyword direction, landing page needs, and funnel improvements.

- Ensure landing pages, messaging, and offers match search intent and audience needs.

- Own performance reviews with the agencies: evaluate whats working, whats not, and where to prioritize efforts.

- Identify new opportunities for growth through keyword gaps, competitor insights, landing page optimization, and high-intent paid experiments.

- Track SEO & Paid KPIs and ensure both channels support pipeline goals and ROI expectations.

Cross-Functional GTM Collaboration:

- Work closely with PMM & Sales to ensure messaging consistency.

- Collaborate on templates, messaging frameworks, and persona insights that improve campaign performance.

- Provide input into content needs, landing pages, and assets that support outbound efforts.

What Good Looks Like (Success Metrics):

Outbound-led pipeline generation:

- 1216 new logos expected from outbound (per GTM plan).

Monthly KPIs:

- 35 qualified demos per month.

- High-quality lead flow with strong match to ICP.

- Reduction in bounce rates and invalid contacts.

Operational excellence:

- Fully functional Clay-led outbound engine within 45 days.

- Highly enriched, segmented prospect lists.

- Repeatable targeting frameworks that are scalable.

Agency leverage:

- Improved SEO rankings for priority keywords and landing pages.

- 5-10 inbound opportunities through SEO/Paid.

Requirements:

- 25 years of experience in Growth Marketing Outbound Automation, in B2B SaaS.

- Hands-on experience with outbound tools:

- Clay, Apollo/ZoomInfo, Dropcontact, Clearbit, Regie.ai, Instantly/Smartlead, or similar.

- Experience building automated prospecting workflows (Phantombuster, Zapier/Make/n8n is a plus).

- Strong copywriting skills for outbound messaging.

- Analytical mindset with familiarity in funnel KPIs, attribution, and data hygiene.

- Ability to work cross-functionally and operate at startup speed.

- Bonus: Experience targeting ERP/Finance/Operations personas.

Tools Youll Use:

- Evaluate, select, and optimize the outbound tech stack to ensure scale and efficiency.

- Sourcing & Enrichment: Apollo, Dropcontact, Clearbit.

- Outbound Workflow: Clay, Regie.ai.

- Sequencing: Instantly, Smartlead, SalesLoft, or equivalent.

- CRM/Reporting: Hubspot.

- SEO & Paid: Collaboration with external agencies.

Benefits:

- Help build the primary growth engine that fuels new logo acquisition.

- Work directly with PMM, RevOps, and Leadership to influence GTM strategy.

- Use cutting-edge AI tools to automate and scale outbound.

- Be part of a nimble, high-impact GTM team executing a clear plan.