ERAYA Capital - Manager - Brand Marketing - CSR - KCT Group

Manager - Brand Marketing (CSR) - KCT Group (3-10 yrs)

Role Summary :

This role owns the narrative, voice, and storytelling of KCT Group's CSR initiatives and Kashvi Trust. The focus is on building a compelling, credible, and consistent communication ecosystem that brings impact stories to life across platforms.

Key Responsibilities :

Content & Storytelling:

i. Develop and execute a content strategy centred on impact, transformation, and community stories

ii. Create blogs, articles, success stories, and long-form narratives

iii. Lead video content direction (scripts, storyboards, narrative arcs)

Social Media Content:

i. Plan and manage content across Instagram, LinkedIn, and YouTube

ii. Build platform-specific storytelling formats (short-form, reels, long-form)

iii. Drive engagement through meaningful, insight-led communication

Website Content:

i. Own all website content (structure, copy, updates)

ii. Work with agencies to ensure the website reflects impact and credibility

Brand & Messaging:

i. Define and maintain tone of voice, messaging frameworks, and communication guidelines

ii. Ensure consistency across all internal and external communication

PR & Outreach:

i. Collaborate with media to amplify CSR initiatives

ii. Support leadership communication, speeches, and key announcements

Collaboration:

i. Work closely with CSR, program teams, and field teams to capture real stories

ii. Align with fundraising and advocacy for unified messaging

Skills & Qualifications :

- 3-7 years in content, communications, or PR (CSR / nonprofit preferred)

- Strong writing and storytelling ability (long-form + digital formats)

- Experience managing social media content ecosystems

- Understanding of video storytelling and content production workflows

- Experience working with agencies and cross-functional teams

What We're Looking For :

- Strong narrative builder with high empathy and clarity of thought

- Ability to convert on-ground impact into compelling communication

- Detail-oriented with high ownership