- The ideal candidate will have a proven track record in driving audience growth, engagement, and organic lead generation through data-driven social media strategies.

- This role involves managing a team of Social Media Associates, each responsible for individual channels, and ensuring content, strategy, and communication align to achieve measurable business growth.

Qualifications & Competencies:

- Proven track record with minimum 2 years in growing and managing an organic social media team.

- Demonstrated ability to generate organic leads and contribute to measurable business growth.

- Expertise in social media analytics, keyword research, and content performance optimization.

- Proficiency with tools including vidIQ, Google Trends, and Manychat.

- Strong leadership, communication, and team management skills.

- Excellent understanding of audience behavior, storytelling, and platform-specific content trends.

- Strategic thinker with an analytical mindset and high attention to detail.

Key Responsibilities:

Leadership & Team Management:

- Lead, mentor, and oversee a team of Social Media Associates managing individual channels (YouTube and Instagram).

- Define team goals, assign responsibilities, and ensure timely and high-quality execution of campaigns.

- Foster a culture of creativity, accountability, and performance excellence within the team.

Strategy & Execution:

- Develop and implement organic content strategies to grow reach, engagement, and conversions on YouTube and Instagram.

- Ensure content aligns with brand voice, marketing objectives, and audience preferences.

- Utilize tools such as vidIQ, Google Trends, and Manychat to identify growth opportunities, trending topics, and automation possibilities.

- Coordinate with creative, content, and analytics teams to produce engaging video and social content that drives audience interaction and lead generation.

Organic Lead Generation & Business Growth:

- Drive organic traffic and qualified leads through strategic content planning, SEO-aligned video descriptions, and optimized posting schedules.

- Implement effective audience nurturing workflows using tools like Manychat to convert engagement into measurable business outcomes.

- Continuously refine strategies to support overall marketing and revenue goals through organic growth initiatives.

Performance Analysis:

- Monitor, analyze, and report on key performance metrics such as engagement rate, audience growth, watch time, lead conversion, and ROI.

- Translate insights into actionable recommendations for content optimization and audience retention.

- Stay updated on platform algorithm changes and best practices to maintain a competitive edge.

Community Engagement:

- Oversee proactive community management across platforms, ensuring timely and brand-consistent interaction with followers.

- Cultivate meaningful relationships with audiences to build loyalty and advocacy.

Key Performance Indicators (KPIs):

- Organic follower and engagement growth on YouTube and Instagram.

- Lead generation and conversion metrics from organic sources.

- Improvement in content reach, retention, and watch time.

- Quality and consistency of content and team output.

- Contribution to overall marketing and business growth objectives.