Entri - Senior Manager - Performance Marketing

About the Role

We are looking for a highly driven and strategic Senior Performance Marketing professional to lead large-scale paid acquisition efforts. This role involves end-to-end ownership of significant performance marketing budgets, managing both single high-value client account and in-house growth spends, with a strong focus on ROI, scalability, and sustainable growth.

You will work closely with leadership, product, and creative teams to design and execute high-impact performance strategies across channels.

Key Responsibilities

- Own and manage large-scale performance marketing budgets, ensuring efficient spend and strong ROI

- Lead end-to-end strategy, execution, and optimization across platforms such as Google Ads, Meta (Facebook & Instagram), Bing, and other paid channels

- Develop full-funnel acquisition strategies (awareness, consideration, conversion, retention) aligned with business goals

- Drive campaign planning, forecasting, and budget allocation at scale

- Analyze performance metrics (CAC, LTV, ROAS, CPA) and translate data into actionable insights

- Oversee ad creatives, landing page performance, and conversion optimization in collaboration with design and product teams

- Conduct advanced experimentation (A/B testing, audience expansion, bid strategies, new channels)

- Build and maintain strong reporting frameworks and dashboards for leadership visibility

- Stay updated with industry trends, platform changes, and emerging growth opportunities

Required Skills & Experience

- 8+ years of experience in Performance Marketing/Paid Growth, preferably in EdTech, Consumer Internet, SaaS, or D2C

- Proven experience handling high-value performance marketing budgets for single clients or in-house growth

- Strong hands-on expertise in Google Ads, Meta Ads, Google Analytics, GTM, and performance tracking tools

- Deep understanding of SEM, paid social, attribution models, and funnel optimization

- Excellent analytical skills with a data-driven decision-making mindset

- Experience working with cross-functional teams (product, creative, tech, leadership)

- Strong communication and stakeholder management skills

- Google Ads / Meta certifications are a plus

Good to Have

- Prior EdTech or high-scale consumer business experience

- Exposure to growth experimentation frameworks

- Experience managing or mentoring teams

What We Look For

- Strategic thinker with strong execution capability

- Comfortable owning numbers and being accountable for outcomes

- Curious, experimental, and continuously learning

- Ability to operate independently in a fast-paced environment