Entrepreneur In Residence - D2C Kids Skincare Brand - Founders Office

About the Role:

We are launching an exciting new venture in the kids' skincare spacea category with immense potential and a clear gap in quality, trust, and innovation. We are looking for a dynamic EIR to lead this brand from the ground up, owning everything from product and brand to go-to-market and P&L. This is a rare opportunity to build a new-age consumer brand with a strong backing, deep category insight, and a mission-led purpose.

Key Responsibilities:

1. Business Strategy & Leadership

- Work with the leadership to own the vision, strategy, and roadmap for the kids skincare brand

2. Brand & Category Building

- Define and evolve the brand positioning, voice, and identity in a sensitive and emerging category

- Identify whitespace opportunities and craft a differentiated value proposition for parents and children

- Lead innovation in product formats, ingredients, packaging, and storytelling

3. Go-To-Market & Channel Strategy

- Design and execute a D2C-first go-to-market strategy, followed by online marketplaces and offline retail

- Oversee pricing, distribution, promotions, and growth levers across channels

- Build strong digital funnels and a loyal consumer base through performance and brand marketing

4. Cross-Functional Excellence

- Collaborate with product development, R&D, supply chain, and compliance teams to deliver exceptional quality

- Ensure all formulations are dermatologically tested, safe, and regulatory compliant for kids

- Establish partnerships with pediatricians, dermatologists, and parent communities to drive trust

Ideal Candidate:

- 3+ years of experience in FMCG, D2C, or consumer brands - through either Consulting/in brand expeirence

- Proven track record in scaling or launching brands, preferably in personal care, baby care, or wellness

- Strong understanding of digital-first business models, growth marketing, and brand building

- Entrepreneurial mindset: comfortable with ambiguity, hands-on execution, and ownership

Whats in it for you?

- Be part of a category-creating mission with high impact and visibility

- Lead a venture-backed brand with autonomy and agility

- Opportunity to shape a trusted household name in kids wellness