Enphase Energy - Marketing Analyst

Role Title : Marketing Analyst

Location : Bangalore

Enphase Energy is a global energy technology company and a leading provider of solar, battery, and electric vehicle charging products. Founded in 2006, our innovative microinverter technology revolutionized solar power, making it a safer, more reliable, and scalable energy source. Today, the Enphase Energy System enables users to make, use, save, and sell their own power. Enphase is also one of the most successful and innovative clean energy companies in the world, with more than 80 million products shipped across 160 countries.

Join our dynamic teams designing and developing next-gen energy technologies and help drive a sustainable future!

WHY THE ROLE EXISTS

At Enphase, we are looking for a marketing enthusiast who is passionate about growth and product marketing. The marketing analyst will be the pillar of the team with in-depth experience on growth marketing including organic and paid channels. He/she will work on creative assessment, building good creatives, managing regular marketing operations and in-depth business reporting.

SCOPE OF RESPONSIBILITY

- Lead generation in US across biddable platforms like LinkedIn, Google, FB etc. as well as organic channels

- Manage SEO and boost organic traffic growth

- Handle daily marketing operations

- Coordinate with cross-functional teams and ensure marketing delivery on time

- Create good creatives and banners for campaigns and websites

- Regular update of business metrics and business reporting

- Manage email campaigns for prospects and customers

- Monthly research on growth levers, competitor positioning, creative trends, content style etc.

- Create email template designs for monthly campaigns

- Coordinate with sales team and ensure lead and opportunity follow-ups are streamlined

- Support in website development work

- Manage social media posting cadence and create monthly calendar and curate good post copies

- Support in building good marketing content

EXPERIENCED IN MARKETING TOOLS

- Canva

- Salesforce

- Google AdWords

- Google Analytics GA4

- LinkedIn

- SEMrush

- Figma

- WordPress

QUALIFICATIONS AND EXPERIENCE

- Graduate/MBA with 2-3 years of core marketing experience

- Proven experience in growth marketing including paid channels like Google AdWords, LinkedIn etc.

- Experience in SEO/SEM for organic traffic growth

- Prior experience in managing email campaigns, social media marketing

- Experience in content marketing

- High ownership and ability to work with minimal supervision

- Ability to generate good creatives, storyboards, templates etc.

- Strong written and verbal communication

- Ability to collaborate across stakeholders