Role Overview:

Responsible for driving regional business growth through effective distribution management, market expansion, trade engagement and field force performance. The role will focus on strengthening product availability, improving chemist coverage, driving secondary sales and ensuring consistent execution of sales and marketing initiatives across the region.

Responsibilities:

- Ensure effective product distribution, detailing and in-store visibility across the assigned region.

- Develop and maintain a database of at least 360 chemists in the assigned territory, ensuring visit frequency as per agreed norms.

- Maintain a minimum of 70% productive field calls.

- Set annual and monthly targets for the field force, monitor performance and implement timely corrective measures to achieve business objectives.

- Identify, appoint and develop a strong distributor network across key markets and cities.

- Monitor weekly secondary sales at distributor level to understand sales trends, product off-take and market performance.

- Expand product reach in interior markets through wholesalers and local promotional campaigns.

- Plan and execute Mass Consumer Contact (MCC) activities, including in-shop promotions and trade fair participation, to improve product awareness and drive tertiary sales.

- Build strong trade relationships through chemist meets, loyalty programs and other engagement initiatives.

- Maintain optimal retailer inventory levels through effective Purchase Order Booking (POB) activities.

- Drive regional sales performance through effective team management, market coverage and execution of business plans.

Requirements:

- 9 - 13 years of experience in sales and business development, preferably in the OTC pharmaceutical or consumer healthcare industry.

- Mandatory experience in the OTC business.

- Minimum 8 years of team handling or people management experience.

- Strong understanding of distribution management, secondary sales, chemist coverage, wholesaler networks and retail execution.

- Experience in driving market expansion, trade promotions, consumer engagement and product visibility initiatives.

- Strong business planning, target management, analytical and leadership skills.