Employer Branding Manager - Telecom Product Company

Key Responsibilities

Build & Lead the Employer Brand Strategy: Develop and execute a comprehensive employer branding roadmap aligned with Company's culture and growth objectives.

Integrated Employer Branding Campaigns: Conceptualize and drive multimedia campaigns (videos, social media, internal stories, career site content) that bring our employee value proposition (EVP) to life.

Internal Collaborations: Work closely with HR, Talent Acquisition, Administration, and Business Heads to ensure synergy in messaging and execution.

Employee Engagement Campaigns: Partner with HR and Admin to design and promote internal campaigns celebrating employee milestones, culture initiatives, recognition programs, and DEI efforts.

Employee Advocacy: Establish a robust employee advocacy program that encourages storytelling and sharing on personal and professional channels.

Enhance Digital Footprint: Manage and grow our presence on platforms like LinkedIn, Glassdoor etc.

Event & Campus Branding: Support branding efforts across talent acquisition events, job fairs, university programs, and industry forums.

Analytics & Reporting: Track and optimize campaign performance using engagement metrics, brand perception data, and feedback loops.

Key Requirements:

- 5-8 years of experience in Employer Branding, Marketing, Corporate Communications, or related domains

- Proven experience creating and executing brand-led marketing or communication campaigns

- Excellent storytelling, content creation, and creative direction skills

- Familiarity with employer review sites and social platforms

- Ability to use data/analytics tools to measure brand health and campaign effectiveness

- Strong stakeholder management and cross-functional collaboration capabilities

- A proactive, self-starter mindset with a passion for people and culture