EMMVEE - Chief Brand Officer

Chief Brand Officer

Job Overview:

- The Chief Brand Officer (CBO) is responsible for overseeing and managing the overall image, reputation, and perception of Emmvee.

- The CBO ensures that the company's brand is consistently presented in a way that aligns with its values, goals, and market positioning.

- This role involves strategic leadership, creative direction, and cross-departmental collaboration to grow brand equity and consumer loyalty.

Key Responsibilities:

- Define and lead Emmvees brand strategy, ensuring alignment with the company's vision and objectives.

- Manage the brands voice, identity, and consistency across all touch-points, including digital, print, and experiential platforms.

- Analyze consumer insights, market trends, and competitor strategies to shape branding decisions.

- Collaborate with product development, sales, and marketing teams to integrate branding into product launches and promotions.

- Develop and oversee all brand communications, campaigns, and partnerships.

- Protect and manage the reputation of the brand in crisis situations.

- Monitor and measure the effectiveness of branding strategies through KPIs and brand equity metrics.

- Lead a team of brand strategists and designers, providing creative direction and ensuring brand adherence.

Qualifications:

- Bachelor's/Master's degree in Marketing, Communications, or a related field.

- 4-8+ years of experience in brand management or a similar role.

- Strong leadership, communication, and creative thinking skills.

- Proven ability to build brand strategies that drive business growth.

- Expertise in digital marketing and social media strategies.

Key Skills:

- Brand development and positioning

- Creative direction

- Strategic leadership

- Strong analytical skills

- Collaboration and cross-functional teamwork