About the Role

We are looking for a high-impact Brand Manager to drive brand strategy and execution across Emmvee Group's portfolio of businesses. This role requires a blend of strategic thinking, hands-on execution, and cross-functional leadership to build cohesive, differentiated, and high-performing brands.

You will work closely with leadership, business teams, and external partners to shape brand narratives, drive demand, and deliver measurable business outcomes.

Key Responsibilities

- Brand Strategy & Positioning

- Develop and refine brand positioning across multiple business verticals

- Build long-term brand strategy aligned with business growth objectives

- Ensure consistency in messaging, tone, and visual identity across touchpoints

- Integrated Campaigns & Execution

- Conceptualize and execute 360- marketing campaigns (digital, offline, content, partnerships)

- Drive campaign planning from insight to execution to performance analysis

- Collaborate with creative, media, and digital agencies to deliver high-quality output

- Business & Category Understanding

- Develop a strong understanding of the solar/energy ecosystem and related categories

- Translate product and category insights into compelling consumer narratives

- Support go-to-market strategies for new launches and innovations

- Stakeholder & Cross-functional Management

- Work closely with sales, product, digital, and leadership teams to align brand efforts with business priorities

- Act as the central point of contact for brand across all business units

- Manage external agencies and vendors effectively

- Performance & Analytics

- Define success metrics and track campaign performance

- Use data and insights to optimize campaigns and improve ROI

- Drive a performance-driven marketing culture

- Content & Digital Ecosystem

- Oversee content strategy across platforms (social, web, video, etc.)

- Ensure strong storytelling and audience engagement

- Stay updated on emerging platforms, formats, and trends

- Education & Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field

- MBA or Postgraduate degree in Marketing / Brand Management is preferred

- Certifications or coursework in digital marketing, brand strategy, or analytics (e.g., from platforms like Google, Meta) are a plus

- Strong foundation in marketing principles, consumer behaviour, and brand building

What We're Looking For

- 5-7 years of experience in brand marketing / integrated marketing

- Strong experience in managing end-to-end campaigns (strategy to execution)

- Ability to operate in a fast-paced, evolving, and multi-business environment

- Strong stakeholder management and communication skills

- Analytical mindset with comfort in using data for decision-making

- Experience working with agencies and cross-functional teams

- Prior experience in B2B, energy, or tech-led businesses is a plus

Key Traits for Success

- Ownership mindset with bias for action

- Strategic thinker who can also execute hands-on

- Ability to simplify complex categories into compelling stories

- High attention to detail and quality

- Strong collaboration and influence skills

Why This Role Matters

This role sits at the intersection of brand, business, and growth. You will play a critical role in shaping how Emmvee Group is perceived across markets and in driving consistent, high-impact brand experiences across all businesses.

Reporting To

Head of Brand

Bonus (Good to Have)

- Experience in scaling brands across multiple categories

- Exposure to performance marketing and digital funnels

- Experience in launching new products or entering new markets

How to Apply

Please share your resume along with a portfolio of campaigns or work samples demonstrating your role in strategy and execution.