Emeritus - Senior Manager - CRM/Growth Marketing

Description:

- Role Overview

Emeritus is seeking an experienced Senior Manager CRM (Growth Marketing) to join its global Marketing team. This role will own CRM-led growth initiatives focused on user engagement, reactivation, and revenue expansion across a rapidly growing global learner base.

The ideal candidate combines strategic leadership with hands-on execution, leveraging platforms such as Salesforce Marketing Cloud (SFMC) or CleverTap to design scalable, personalized, and compliant multi-channel campaigns.

Key Responsibilities:

- Own quarterly and annual CRM-driven revenue targets

- Design and execute end-to-end CRM campaigns across acquisition, engagement, retention, and reactivation

- Build and scale lifecycle marketing programs aligned to business goals

- Execute multi-channel campaigns across Email, WhatsApp, SMS, and other CRM channels

- Develop and refine segmentation, personalization, and content strategies based on learner behavior

- Run A/B tests and experiments to optimize messaging, cadence, and conversion

- Partner closely with Creative, Analytics, Product, Business, and Technology teams

- Translate business priorities into actionable CRM programs

- Ensure seamless campaign execution across regions and markets

- Use data and insights to measure performance and inform decision-making

- Ensure CRM data integrity, platform best practices, and campaign scalability

- Maintain compliance with global data privacy and marketing regulations (GDPR, consent management, etc.)

Required Skills & Experience:

- 6 - 15 years of experience in CRM, Lifecycle Marketing, or Growth Marketing

- Experience working in technology-driven or fast-growing organizations

- Proven track record of driving revenue and engagement through CRM initiatives

- Strong hands-on experience with Salesforce Marketing Cloud (SFMC), CleverTap, or similar CRM platforms

- High analytical acumen with proficiency in Excel and SQL

- Experience managing large datasets, segmentation logic, and campaign analytics

- Demonstrated success executing global, multi-channel CRM campaigns

- Excellent communication, presentation, and stakeholder management skills

- Ability to influence and collaborate across distributed, cross-functional teams